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A Study on Global Total Distribution of SPA

Research Project

Project/Area Number 20530363
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeSingle-year Grants
Section一般
Research Field Business administration
Research InstitutionMeiji University

Principal Investigator

OISHI Yoshihiro  Meiji University, 経営学部, 教授 (40168860)

Project Period (FY) 2008 – 2010
Project Status Completed (Fiscal Year 2010)
Budget Amount *help
¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000)
Fiscal Year 2010: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2009: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Fiscal Year 2008: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
KeywordsSPA / SCM / アパレル / ユニクロ / ZARA / ファーストファッション / 延期 / 投機 / H&M / グローバル総流通 / グローバル・マーケティング / グローバル・ブランド / 標準化 / 適合化 / 複合化 / 現地化 / ブランド力
Research Abstract

A Survey on Brand Image of SPA
The result of the survey which got two hundred samples of female business persons who live in Tokyo, Kanagawa, Chiba and Saitama, shows us the followings. First, awareness of foreign brands is much lower than that of Japanese ones. Second, the samples are not sensitive to information about fashions. Third, the most important point when they buy is design. Forth, the source of information depends on "stickiness to clothes" and "annual income". Fifth, UNIQLO, GAP and MUJI have image of daily necessities while ZARA and H&M have image of fashion.

Report

(4 results)
  • 2010 Annual Research Report   Final Research Report ( PDF )
  • 2009 Annual Research Report
  • 2008 Annual Research Report
  • Research Products

    (16 results)

All 2010 2009 2008 Other

All Journal Article (5 results) (of which Peer Reviewed: 2 results) Presentation (2 results) Book (3 results) Remarks (6 results)

  • [Journal Article] グローバル・マーケティングの現状と課題2009

    • Author(s)
      大石芳裕
    • Journal Title

      Marketing Researcher No.109

      Pages: 10-15

    • Related Report
      2009 Annual Research Report
  • [Journal Article] 経済危機と小売サプライ・チェーン・マネジメントの課題2009

    • Author(s)
      大石芳裕
    • Journal Title

      生活協同組合研究 Vol.406

      Pages: 5-10

    • Related Report
      2009 Annual Research Report
  • [Journal Article] グローバルに支持される多国籍企業のブランド戦略2008

    • Author(s)
      大石 芳裕
    • Journal Title

      季刊イズミヤ総研 74

      Pages: 4-10

    • Related Report
      2008 Annual Research Report
  • [Journal Article] 印系ソフトウェア企業の多国籍企業化に関する-考察2008

    • Author(s)
      大石芳裕, 安田賢憲
    • Journal Title

      多国籍企業研究 1

      Pages: 49-69

    • Related Report
      2008 Annual Research Report
    • Peer Reviewed
  • [Journal Article] グローバル・マーケティング研究の展望2008

    • Author(s)
      大石 芳裕
    • Journal Title

      流通研究 11/2

      Pages: 39-54

    • NAID

      130001844626

    • Related Report
      2008 Annual Research Report
    • Peer Reviewed
  • [Presentation] 超文化経営のすすめ2008

    • Author(s)
      大石 芳裕
    • Organizer
      異文化経営学会
    • Place of Presentation
      明治大学
    • Year and Date
      2008-07-26
    • Related Report
      2008 Annual Research Report
  • [Presentation] グローバル・マーケティング研究の展望2008

    • Author(s)
      大石 芳裕
    • Organizer
      日本商業学会
    • Place of Presentation
      法政大学
    • Year and Date
      2008-06-01
    • Related Report
      2008 Annual Research Report
  • [Book] 異文化経営の世界-その理論と実践-2010

    • Author(s)
      馬越恵美子・桑名義晴編著
    • Total Pages
      312
    • Publisher
      白桃書房
    • Related Report
      2009 Annual Research Report
  • [Book] 日本企業のグローバル・マーケティング2009

    • Author(s)
      大石芳裕編著
    • Total Pages
      254
    • Publisher
      白桃書房
    • Related Report
      2009 Annual Research Report
  • [Book] 日本企業の国際化-グローバル・マーケティングへの道-2009

    • Author(s)
      大石芳裕編著
    • Total Pages
      233
    • Publisher
      文眞堂
    • Related Report
      2009 Annual Research Report
  • [Remarks] ホームページ等

    • URL

      http://www.isc.meiji.ac.jp/~ag00017/

    • Related Report
      2010 Final Research Report
  • [Remarks]

    • URL

      http://ooishi-lab.com/

    • Related Report
      2010 Final Research Report
  • [Remarks]

    • URL

      http://gumaken.org

    • Related Report
      2010 Final Research Report
  • [Remarks]

    • URL

      http://www.isc.meiji.ac.jp/~mktg1997/professor/oishikennkyu.htm

    • Related Report
      2010 Annual Research Report
  • [Remarks]

    • URL

      http://www.isc.meiji.ac.jp/~mktg1997/professor/oishikennkyu.htm

    • Related Report
      2009 Annual Research Report
  • [Remarks]

    • URL

      http://www.isc.meiji.ac.jp/~mktgl997/professor/oishikennkyu.htm

    • Related Report
      2008 Annual Research Report

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Published: 2008-04-01   Modified: 2016-04-21  

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