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Exploring the voice of a host community in 'overtourism': The case of Kyoto

Research Project

Project/Area Number 20K12441
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Review Section Basic Section 80020:Tourism studies-related
Research InstitutionDoshisha University

Principal Investigator

HANDLER ISABELL  同志社大学, ビジネス研究科, 准教授 (90837155)

Co-Investigator(Kenkyū-buntansha) 河南 順一  同志社大学, ビジネス研究科, 教授 (20844674)
古屋 秀樹  東洋大学, 国際観光学部, 教授 (80252013)
藤稿 亜矢子  東洋大学, 国際観光学部, 教授 (20732754)
Project Period (FY) 2020-04-01 – 2024-03-31
Project Status Discontinued (Fiscal Year 2023)
Budget Amount *help
¥4,290,000 (Direct Cost: ¥3,300,000、Indirect Cost: ¥990,000)
Fiscal Year 2022: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2021: ¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000)
Fiscal Year 2020: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Keywordsovertourism / residents / crowd / tourism planning / heritage tourism / cultural tourism / sustainable tourism / policy management / sustainability / tourism policies / Kyoto / urban tourism / Overtourism / Sustainable Tourism
Outline of Research at the Start

The aim of this research is to gain a better understanding of the problem of overtourism, which is defined as a situation in which hosts or tourists feel that there are too many visitors and that the quality of life or the quality of the travel experience has deteriorated unacceptably. In particular, this project intends to explore the hosts’ side of the problem by measuring the social impacts of tourism on the residents of Kyoto, where locals have started to voice their concerns about the level of tourism.

Outline of Annual Research Achievements

In a comprehensive 3.5-year research initiative, we examined various facets of tourism impact and management in Kyoto. Our study encompassed in-depth interviews and focus group sessions with residents, shedding light on local attitudes toward tourism. Furthermore, extensive surveys were conducted among Kyoto residents, paralleled in Malaga, Spain, offering a comparative analysis of overtourism's impact on wellbeing and paving the way for crowd dispersion strategies in both cities. Collaborating with students, we explored visitor experiences at Kyotographies International Photography Festival, emphasizing the festival's unique approach of utilizing multiple venues to divert tourist crowds to less frequented areas within Kyoto. Additionally, our research delved into the motivations of domestic tourists and assessed the potential of an online recommender system for destination marketing. Currently, we are rigorously analyzing the gathered data, aiming to drive innovative solutions and foster sustainable tourism practices in Kyoto. These insights promise valuable contributions to the tourism landscape, ensuring a harmonious balance between cultural preservation and visitor experience enhancement.

Report

(4 results)
  • 2023 Annual Research Report
  • 2022 Research-status Report
  • 2021 Research-status Report
  • 2020 Research-status Report
  • Research Products

    (6 results)

All 2023 2022

All Journal Article (3 results) (of which Int'l Joint Research: 3 results,  Peer Reviewed: 3 results,  Open Access: 1 results) Presentation (3 results) (of which Int'l Joint Research: 2 results)

  • [Journal Article] Why do Japanese people visit hot springs during a pandemic? A psychographic segmentation analysis2023

    • Author(s)
      Handler, I., & Kawaminami, J.
    • Journal Title

      Journal of Outdoor Recreation and Tourism

      Volume: 41 Pages: 100530-100530

    • DOI

      10.1016/j.jort.2022.100530

    • Related Report
      2023 Annual Research Report 2022 Research-status Report
    • Peer Reviewed / Int'l Joint Research
  • [Journal Article] Can Sensory Marketing be used to address overtourism? Evidence from Religious Attractions in Kyoto, Japan2023

    • Author(s)
      Handler, I., & Leung R.
    • Journal Title

      Tourism Culture & Communication

      Volume: IN PRESS

    • Related Report
      2023 Annual Research Report
    • Peer Reviewed / Int'l Joint Research
  • [Journal Article] Can Senior Travelers Save Japanese Hot Springs? A Psychographic Segmentation of Visitors and Their Intention to Visit Onsen Establishments during COVID-192022

    • Author(s)
      Handler Isabell
    • Journal Title

      Sustainability

      Volume: 14 Issue: 4 Pages: 1-18

    • DOI

      10.3390/su14042306

    • Related Report
      2022 Research-status Report
    • Peer Reviewed / Open Access / Int'l Joint Research
  • [Presentation] Exploring visitors experience to Kyotographie photo festival in Japan by applying auto-driving reflexive photo elicitation method2023

    • Author(s)
      Handler I., Leung R.
    • Organizer
      International Conference on Tourism (ICOT), Nicosia, Cyprus
    • Related Report
      2023 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Using psychographic segmentation profiles of Japanese domestic tourists to conceptualize an onsen recommender system2023

    • Author(s)
      Handler I., Leung R.
    • Organizer
      International Conference on Tourism Sciences, Kanazawa, Japan.
    • Related Report
      2023 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Using psychographic segmentation profiles of Japanese domestic tourists to conceptualize an onsen recommender system2023

    • Author(s)
      Handler Isabell, Leung Rosanna
    • Organizer
      International Conference on Tourism Sciences - ICTS2023
    • Related Report
      2022 Research-status Report

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Published: 2020-04-28   Modified: 2024-12-25  

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