| Budget Amount *help |
¥9,360,000 (Direct Cost: ¥7,200,000、Indirect Cost: ¥2,160,000)
Fiscal Year 2013: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2012: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2011: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Fiscal Year 2010: ¥2,210,000 (Direct Cost: ¥1,700,000、Indirect Cost: ¥510,000)
Fiscal Year 2009: ¥2,860,000 (Direct Cost: ¥2,200,000、Indirect Cost: ¥660,000)
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| Research Abstract |
In this research, we analyzed the long-standing companies, local industries, and renowned companies in Japan as "Japan brand" as well as European luxury brands.We applies the methodologies of "customer experience" and "technology management" as tools to materialize the affective value, and they are found to be linked to the heritage and innovation which are essential to the competitive advantage and brand power. Furthermore, Japanese long-standing companies and local industries they are steadily declining have possibilities to be revitalized, reformed and to become premium brands not only by appealing to customers' Kansei through design but also by manufacturing through craftsmanship, and adopting "luxury strategies" to come out with history, story, and dream.
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