| Budget Amount *help |
¥18,070,000 (Direct Cost: ¥13,900,000、Indirect Cost: ¥4,170,000)
Fiscal Year 2011: ¥6,890,000 (Direct Cost: ¥5,300,000、Indirect Cost: ¥1,590,000)
Fiscal Year 2010: ¥5,850,000 (Direct Cost: ¥4,500,000、Indirect Cost: ¥1,350,000)
Fiscal Year 2009: ¥5,330,000 (Direct Cost: ¥4,100,000、Indirect Cost: ¥1,230,000)
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| Research Abstract |
The aim of this study is to reveal the impact of the fuzzy front end activities on new products success in Korean and Chinese firms. In order to gain insight into the fuzzy front end, we developed a conceptual model, and a structural equation modeling(SEM)was fitted to data from 293 NPD projects in Korean manufacturing firms and 30 Chinese manufacturing companies to test the proposed model. The key driver of Korean and Chinese NPD project success was the intensity of planning before development.
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