The Impact Analysis and Action Research on Social Benefits of Masters Sport Promotion Projects
| Project/Area Number |
21500593
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Sports science
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| Research Institution | Kobe University |
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Principal Investigator |
CHOGAHARA Makoto 神戸大学, 大学院・人間発達環境学研究科, 准教授 (00227349)
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| Co-Investigator(Kenkyū-buntansha) |
ISHIZAWA Nobuhiro 北海道教育大学, 教育学部, 准教授 (60368553)
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| Project Period (FY) |
2009 – 2011
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| Project Status |
Completed (Fiscal Year 2011)
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| Budget Amount *help |
¥4,030,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥930,000)
Fiscal Year 2011: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2010: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2009: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
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| Keywords | マスターズスポーツ / スポーツイベント / アクションリサーチ / スポーツプロモーション / キャンペーン / イベント開発 / 社会的便益 / スポーツ同窓会 / 組織開発 / 便益研究 / 生涯スポーツ / スポーツ振興事業 / イベント効果 |
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| Research Abstract |
The survey on masters sport promotion projects in Japan and foreign countries shows that hosting the masters sport events and sports promotion campaign targeting the matured-aged population have given not only the economic benefits but also the personal and social benefits concerning physical health, mental health, education, community, and social culture the event host cite. The action research of holding masters event was conducted, and the findings of the impact and outcome evaluation indicated that hypothesized benefits of activation/vitalization of individuals' lifestyle, community, society, and education for the next-generation were confirmed. It can be concluded that masters sport promotion is an effective method for promoting lifelong sports.
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Report
(4 results)
Research Products
(7 results)
