| Budget Amount *help |
¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
Fiscal Year 2011: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2010: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2009: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
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| Research Abstract |
Bonus points which are offered with purchase of goods have been characterized as' premiums' in EU-and German competition law and sales-promotion accompanied with points falls under so-called tie-in dealing. In 2010 the judicial decision of EU Supreme Court had regarded such tie-in dealing as per se legal from a viewpoint of fair competition and transaction. The problem in terms of free competition is whether and to what extent sales-promotion with bonus points has disagreeable influence on market competition. In Japan, on the other hand, there seems two types of legal regulation against sales-promotion ; the Act against Unjustifiable Premiums and Misleading Representations and Designation(Article 9) of Unfair Trade Practice of the Antimonopoly Act. In addition, we need observe a current movement of International Accounting Standards(IAS), which prepare for new standards on point services.
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