A Study of Community Business Relating to Local Marketing Places
| Project/Area Number |
21530438
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Hachinohe University |
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Principal Investigator |
YANO Mineo 八戸大学, ビジネス学部, 教授 (70295963)
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| Project Period (FY) |
2009 – 2011
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| Project Status |
Completed (Fiscal Year 2011)
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| Budget Amount *help |
¥2,730,000 (Direct Cost: ¥2,100,000、Indirect Cost: ¥630,000)
Fiscal Year 2011: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2010: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2009: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
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| Keywords | マーケティング / コミュニティビジネス / 地域振興 / 場のブランディング / 地域ブランド論 / 商業集積 / ライフスタイル / 経験価値 / 地域生活 / 環境保全 / 消費者コミュニケーション / 体験価値 / 主体間の関係性 / ニッチマーケティング / 地域教育力 / 地産地消 / 食育 / プラットフォーム |
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| Research Abstract |
The objective of this study is to get the new views and approaches to local marketing places considering community functions. Community activities which add to on area brand through its regional brand image was studied. Community business plays an important role by sending its message to the consumers and the citizens. This message relating to local marketing places should be delivered by the regional brand image. Those who take over the problems of the decline in commercial power in the local district are actors who support the collaboration and volunteer activities for community development. The community made by them should present an attractive life-style. A summary of the above points are described in this paper.
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Report
(4 results)
Research Products
(24 results)
