| Budget Amount *help |
¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000)
Fiscal Year 2011: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2010: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2009: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
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| Research Abstract |
I made researches about the global marketing of Hyundai Motor Company. I analyzed especially comparison the strategy with the market-entry mode and marketing strategy to Indian, Russian, and the Chinese market of HMC.
I also compared the strategy of HMC with the strategy of Toyota Motor Company and clarified the difference in the strategy of both companies.
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