General Study on Global Marketing by Automobile Manufacturers from Emerging Countries
Project/Area Number |
21530446
|
Research Category |
Grant-in-Aid for Scientific Research (C)
|
Allocation Type | Single-year Grants |
Section | 一般 |
Research Field |
Commerce
|
Research Institution | Graduate Institute for Entrepreneurial Studies |
Principal Investigator |
TOMIYAMA Eiko 事業創造大学院大学, 事業創造研究科, 教授 (40449426)
|
Co-Investigator(Kenkyū-buntansha) |
SHIOJI Hiromi 京都大学, 大学院・経済学研究科, 教授 (60215944)
|
Project Period (FY) |
2009 – 2011
|
Project Status |
Completed (Fiscal Year 2011)
|
Budget Amount *help |
¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000)
Fiscal Year 2011: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2010: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2009: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
|
Keywords | グローバル・マーケティング / 新興国 / 自動車メーカー / BRICs / マーケティング / 現代自動車 / ロシア / インド / 中国 / ボリュームゾーン / ライセンシング / KD(ノックダウン) / 小型車 / 現地適応化 / 韓国自動車メーカー / 非消費者層 / 韓国 / 最低機能 / 低価格 |
Research Abstract |
I made researches about the global marketing of Hyundai Motor Company. I analyzed especially comparison the strategy with the market-entry mode and marketing strategy to Indian, Russian, and the Chinese market of HMC. I also compared the strategy of HMC with the strategy of Toyota Motor Company and clarified the difference in the strategy of both companies.
|
Report
(4 results)
Research Products
(80 results)