| Budget Amount *help |
¥3,900,000 (Direct Cost: ¥3,000,000、Indirect Cost: ¥900,000)
Fiscal Year 2011: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2010: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2009: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
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| Research Abstract |
This research aimed to clarify the change of the production and distribution system of local tea industry and to examine the sustainability of local tea industry under the transnational raw material procurement by the beverage company. In response to the food safety oriented consumption, the beverage company shifted the raw materials procurement to Japan and the third nation from China. As a result, in China, the export oriented production and distribution systems have switched to sale the high-quality tea for domestic market. In Japan and Korea, the direct management or the contract farming by the beverage company have been carried out. On the other hand, the new systems which adopted local brand, tea tourism and/or tea culture have appeared. These are the formation conditions of the sustainable local tea industry.
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