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A Study on Product Preference Using Brain Information

Research Project

Project/Area Number 21710160
Research Category

Grant-in-Aid for Young Scientists (B)

Allocation TypeSingle-year Grants
Research Field Social systems engineering/Safety system
Research InstitutionUniversity of Toyama

Principal Investigator

MISAWA Tadanobu  University of Toyama, 大学院・理工学研究部(工学), 講師 (90398991)

Project Period (FY) 2009 – 2010
Project Status Completed (Fiscal Year 2010)
Budget Amount *help
¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000)
Fiscal Year 2010: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2009: ¥3,640,000 (Direct Cost: ¥2,800,000、Indirect Cost: ¥840,000)
Keywords経営工学 / 心理学 / 脳科学 / 脳 / decision-making / Brain-computer Interface / Brain-comuter Interface
Research Abstract

The aim of this study are to find out a brain activity of product preference using brain image techniques and development for a brain-computer interface for purchase decision making. Specifically, we proposed a system for a discrimination of a preference of the user among two items using blood flow volume in the brain (oxyHb density). As a result of experiments, the performance was about 80%.

Report

(3 results)
  • 2010 Annual Research Report   Final Research Report ( PDF )
  • 2009 Annual Research Report
  • Research Products

    (9 results)

All 2010 2009

All Journal Article (4 results) (of which Peer Reviewed: 4 results) Presentation (4 results) Book (1 results)

  • [Journal Article] A Brain-computer Interface for Purchase Decision-making2010

    • Author(s)
      Tadanobu Misawa, Shinichi Shiomi, Kyoko Suzuki, Tetsuya Shimokawa
    • Journal Title

      International Journal of Computational Science vol.4, no.2

      Pages: 173-185

    • Related Report
      2010 Final Research Report
    • Peer Reviewed
  • [Journal Article] A Brain-computer Interface for Purchase Decision-making2010

    • Author(s)
      Tadanobu Misawa, Shinichi Shiomi, Kyoko Suzuki, Tetsuya Shimokawa
    • Journal Title

      International Journal of Computational Science

      Volume: Vol.4,no.2 Pages: 173-185

    • Related Report
      2010 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Brain Computer Interfaceを用いた投資行動分析2010

    • Author(s)
      鈴木恭子, 木下寛大, 宮川和大, 塩見真一, 参沢匡将, 下川哲矢
    • Journal Title

      人工知能学会論文誌 Vol.25 no.1

      Pages: 183-195

    • NAID

      130000151249

    • Related Report
      2009 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Predictability of Investment Behavior from Brain Information Measured by Functional Near-Infrared Spectroscopy : A Bayesian Neural Network Model2009

    • Author(s)
      Tetsuya Shimokawa, Kyoko Suzuki, Tadanobu Misawa, Kazuhiro Miyagawa
    • Journal Title

      Neuroscience 161

      Pages: 347-358

    • Related Report
      2009 Annual Research Report
    • Peer Reviewed
  • [Presentation] NIRSを用いたbraln-computer interfaceの開発-前頭前野による運動補助の可能性-2010

    • Author(s)
      高野慎也, 参沢匡将, 下川哲矢, 広林茂樹
    • Organizer
      Japan-Korea Workshop on Production and Logistics Systems 2010
    • Place of Presentation
      金沢星稜大学
    • Year and Date
      2010-03-26
    • Related Report
      2009 Annual Research Report
  • [Presentation] Experiment on Control of Decision-making Abilities in Prefrontal Cortex2010

    • Author(s)
      Shinya Takano, Tadanobu Misawa, Tetsuya Shimokawa, Shigeki Hirobayashi
    • Organizer
      Proc.of the 40th International Conference on Computers & Industrial Engineering, OrgSsn07jp-b1
    • Related Report
      2010 Final Research Report
  • [Presentation] Experiment on Control of Decision-making Abilities in Prefrontal Cortex2010

    • Author(s)
      Shinya Takano, Tadanobu Misawa, Tetsuya Shimokawa, Shigeki Hirobayashi
    • Organizer
      40th International Conference on Computers & Industrial Engineering
    • Place of Presentation
      淡路夢舞台(兵庫県)
    • Related Report
      2010 Annual Research Report
  • [Presentation] Development of Brain-Computer Interface with NIRS~Possibility of Auxiliomotor Assistance Using Information from Prefrontal Cortex~2010

    • Author(s)
      Shinya Takano, Tadanobu Misawa, Tetsuya Shimokawa, Shigeki Hirobayashi
    • Organizer
      11th Asia Pacific Conference on Industrial Engineering and Management Systems
    • Place of Presentation
      Melaka, Malaysia
    • Related Report
      2010 Annual Research Report
  • [Book] 心とからだのセンシング-健康・医療・福祉のためのテクノロジー-2009

    • Author(s)
      ヒューマンサイエンス, センシング調査専門委員会(分担執筆)
    • Publisher
      海文堂出版
    • Related Report
      2010 Final Research Report

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Published: 2009-04-01   Modified: 2016-04-21  

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