An Investigation of the Effectiveness and Limitation of the Strategy to Construct Niche Markets

Research Project

Project/Area Number	21730312
Research Category	Grant-in-Aid for Young Scientists (B)
Allocation Type	Single-year Grants
Research Field	Business administration
Research Institution	Tohoku Gakuin University
Principal Investigator	MURAYAMA Takatoshi Tohoku Gakuin University, 経済学部, 教授 (20285654)
Project Period (FY)	2009 – 2010
Project Status	Completed (Fiscal Year 2010)
Budget Amount *help	¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000) Fiscal Year 2010: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000) Fiscal Year 2009: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Keywords	経営戦略 / 隙間市場 / 持続的競争優位 / 資源基盤 / ニッチ戦略 / 適合性 / 独自性 / 持続性 / カテゴリー・キラー / 競争優位
Research Abstract	The source of competitive advantages of the companies that construct the niche markets and retain the high market shares the re was investigated. Through the case study of several Japanese companies in the food and soft drink industries. it has been found that the companies that focus (heir business to narrow areas and well integrate the strengths of several value-adding activities were succeed to build up their sustained competitive advantages.

Report

(3 results)