| Budget Amount *help |
¥3,250,000 (Direct Cost: ¥2,500,000、Indirect Cost: ¥750,000)
Fiscal Year 2011: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2010: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2009: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
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| Research Abstract |
The objective of this research is to identify the process of customer value creation in capacity constraint service industries from the viewpoint of revenue management. As the result of empirical analysis about the effects of the practices of point program and price control on customer lifetime value, and about effects of operational environments which the companies facing and policies of revenue management which the companies adopting on the output measures of revenue management, I have some evidence on relationships of promotional methods such as revenue management with creation of customer lifetime value.
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