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Pairing Edutainment with Skills will Improve STEM Education Engagement

Research Project

Project/Area Number 21K02904
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Review Section Basic Section 09080:Science education-related
Research InstitutionKyushu University

Principal Investigator

Robertson Andrew  九州大学, 工学研究院, 准教授 (30623607)

Project Period (FY) 2021-04-01 – 2025-03-31
Project Status Completed (Fiscal Year 2024)
Budget Amount *help
¥4,030,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥930,000)
Fiscal Year 2023: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2022: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2021: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
KeywordsChemistry / education / videos / global / animation / international / youtube / chemistry / online / society / video / YouTube / communication / science / 化学 / 教育 / コミュニケーション / 科学 / edutainment / Science / Education / chemistrty / outreach
Outline of Research at the Start

This research will establish new methods for implementing edutainment style videos for increasing student engagement with educational materials and concept retention.

Outline of Final Research Achievements

This project enabled the creation of 58 long form educational chemistry videos and 25 short form educational chemistry videos with the intention of providing high quality, in-depth explanations of chemistry concepts. The videos have proven to be extraordinarily popular, with the 2 top long-form videos achieving over 320,000 views each, the top short video achieving over 2,600,000 views, and the channel as a whole receiving over 11,000,000 views in total so far. This project won the JUCST 2024 Chemistry Communication Prize 化学コミュニケーション賞受賞(化学情報協会)The research has generated a great deal of cross-over statistical data beyond simple viewer numbers such as nationality, age, sex, retention (percentage of a video viewed), and engagement.

Academic Significance and Societal Importance of the Research Achievements

The videos were published to a multi-lingual, global audience, free of charge, by means of the YouTube video sharing platform. This project has reached tens of thousands of students from all over the world, including countries from the lowest levels of the Human Development Index.

Report

(5 results)
  • 2024 Annual Research Report   Final Research Report ( PDF )
  • 2023 Research-status Report
  • 2022 Research-status Report
  • 2021 Research-status Report
  • Research Products

    (8 results)

All Other

All Remarks (8 results)

  • [Remarks] Three Twentysix Chemistry Education Channel

    • URL

      https://youtube.com/c/three_twentysix

    • Related Report
      2024 Annual Research Report
  • [Remarks] Three Twentysix YouTube channel

    • URL

      https://www.youtube.com/c/three_twentysix

    • Related Report
      2023 Research-status Report
  • [Remarks] Three Twentysix

    • URL

      https://www.youtube.com/c/Three_Twentysix

    • Related Report
      2022 Research-status Report
  • [Remarks] Complete History of the Avogadro Number

    • URL

      https://youtu.be/SRiNc1AA8vg

    • Related Report
      2021 Research-status Report
  • [Remarks] How and Why do Chemists Use Moles?

    • URL

      https://youtu.be/j6mqbTwuj2E

    • Related Report
      2021 Research-status Report
  • [Remarks] Lewis Diagrams, Hybridisation Theory, MO Theory

    • URL

      https://youtu.be/kWHV-6Bl81A

    • Related Report
      2021 Research-status Report
  • [Remarks] Why Elements Expand Their Octet – Explained!

    • URL

      https://youtu.be/FKmQgpTj9ro

    • Related Report
      2021 Research-status Report
  • [Remarks] The Octet Rule Isn't a Rule!

    • URL

      https://youtu.be/8mndz3e15Bo

    • Related Report
      2021 Research-status Report

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Published: 2021-04-28   Modified: 2026-01-16  

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