| Budget Amount *help |
¥4,290,000 (Direct Cost: ¥3,300,000、Indirect Cost: ¥990,000)
Fiscal Year 2013: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2012: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2011: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2010: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
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| Research Abstract |
The objective of this study is to analyze the relationship between the mise-en-scene techniques and the rhetorics of commercial films and their effects, and to extract and systemize the creative know-how of commercial film. First, many commercial film cuts with the various types of mise-en-scene and editing techniques are newly shot, and the image database system consisting of many commercial film cuts and their related indexes is built. Next, many commercial films with the various types of mise-en-scene techniques and rhetorics are generated by the image database system, and audiovisual experimentations to measure the effects of commercial films with the various types of mise-en-scene techniques and the rhetorics. Finally, the systems of creative know-how of commercial film are analyzed and extracted.
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