Developing a practical standard system to evaluate the pseudo-science advertisements.
| Project/Area Number |
22500965
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Sociology/History of science and technology
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| Research Institution | Meiji University |
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Principal Investigator |
ISHIKAWA Masato 明治大学, 情報コミュニケーション学部, 教授 (20298045)
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| Project Period (FY) |
2010 – 2012
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| Project Status |
Completed (Fiscal Year 2012)
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| Budget Amount *help |
¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Fiscal Year 2012: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2011: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2010: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
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| Keywords | 科学教育 / 認知科学 / メディアリテラシー / 広告 / 疑似科学論 / 広告心理学 / 科学リテラシー / 科学技術社会論 / 科学哲学 / 消費者政策 / 擬似科学 / 科学社会論 / 広告論 / 消費行動 / 科学コミュニケーション / 食品衛生 / メディア・リテラシー |
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| Research Abstract |
This research focused on the pseudo-science advertisements and produced a standard system to evaluate their scientific levels. Based on the literature research, seven standard items were found: transparency, reproductivity and objectivity for the data aspect; logicality, systematicy and universality for the theory aspect; predictivity for the data-theory aspect. A user joining web site was developed to make the standard system more practical.
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Report
(4 results)
Research Products
(7 results)
