| Budget Amount *help |
¥2,370,000 (Direct Cost: ¥2,100,000、Indirect Cost: ¥270,000)
Fiscal Year 2011: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2010: ¥1,200,000 (Direct Cost: ¥1,200,000)
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| Research Abstract |
The de-contextualization of the terminologies on" Bio-diversity" from the certain academic research fields to private living spaces, classrooms of various schools, mass media including cyberspace, international conference meetings, and transnational cooperation of social development, has been studied by qualitative anthropological methodologies, e. g. ethnographic interviews, participant observation, bibliographical surveys. The terminologies were diffused in various socio-cultural spaces accompanying with the byproducts that have been signifying polysemic meanings, by(1) attaining attention for international conferences that have contesting agendas transnationally,(2) forming collectively positive social image, e. g.," environmental coexistence(Kanky. to ky. sei suru)," or" earth friendly(Chiky. ni yasashii)," and(3) appropriating de-contextualization of icons of animal symbols for propaganda of political movement relating with or without genuine ecological movements.
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