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Social Responsibility of Sport Organization: A Stakeholder's View

Research Project

Project/Area Number 22700632
Research Category

Grant-in-Aid for Young Scientists (B)

Allocation TypeSingle-year Grants
Research Field Sports science
Research InstitutionShizuoka Sangyo University (2011-2012)
Waseda University (2010)

Principal Investigator

OHNISHI Takayuki  静岡産業大学, 経営学部, 講師 (90549362)

Project Period (FY) 2009 – 2012
Project Status Completed (Fiscal Year 2012)
Budget Amount *help
¥3,900,000 (Direct Cost: ¥3,000,000、Indirect Cost: ¥900,000)
Fiscal Year 2012: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2011: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Fiscal Year 2010: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Keywordsスポーツ経営 / スポーツマネジメント / 社会的責任 / スポーツ組織 / ステイクホルダー / プロスポーツチーム / トップアスリート / スポーツ経営学 / スポーツ選手
Research Abstract

The results of this study revealed that the professional sportteam’s social responsibility had ten types of responsibility; performance,reinforcement, going business, compliance, corporate governance, sport promotion,community vitalization, philanthropy, and impressor responsibility. In addition, it wasfound that the top athlete’s social responsibility included seven types ofresponsibility; performance, sportspersonship on the field, sportspersonship off thefield, fan service, sport promotion, philanthropy, and impressor responsibility.

Report

(4 results)
  • 2012 Annual Research Report   Final Research Report ( PDF )
  • 2011 Annual Research Report
  • 2010 Annual Research Report
  • Research Products

    (3 results)

All 2012 2010

All Presentation (3 results)

  • [Presentation] プロスポーツチームのステイクホルダーの特定と分類:顕在性についての経営者の知覚から2012

    • Author(s)
      大西孝之
    • Organizer
      日本スポーツマネジメント学会第5回大会
    • Place of Presentation
      東北大学(宮城県)
    • Year and Date
      2012-12-09
    • Related Report
      2012 Final Research Report
  • [Presentation] プロスポーツチームのステイクホルダーの特定と分類:顕在性についての経営者の知覚から2012

    • Author(s)
      大西孝之
    • Organizer
      日本スポーツマネジメント学会
    • Place of Presentation
      東北大学(宮城県)
    • Related Report
      2012 Annual Research Report
  • [Presentation] "Corporate Sport" as a Corporate Social Responsibility : Consumer Perception of CSR and Corporate Reputation2010

    • Author(s)
      Takayuki Ohnishi, Munehiko Harada
    • Organizer
      6th Asian Association for Sport Management Conference
    • Place of Presentation
      クアラルンプール
    • Year and Date
      2010-10-15
    • Related Report
      2010 Annual Research Report

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Published: 2010-08-23   Modified: 2019-07-29  

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