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戦後イギリスのアルコール・タバコ広告規制──公衆衛生とマーケティング

Research Project

Project/Area Number 22KJ0743
Project/Area Number (Other) 22J00965 (2022)
Research Category

Grant-in-Aid for JSPS Fellows

Allocation TypeMulti-year Fund (2023)
Single-year Grants (2022)
Section国内
Review Section Basic Section 07070:Economic history-related
Research InstitutionThe University of Tokyo

Principal Investigator

横江 良祐  東京大学, 経済学研究科, 特別研究員(PD)

Project Period (FY) 2023-03-08 – 2025-03-31
Project Status Granted (Fiscal Year 2023)
Budget Amount *help
¥5,200,000 (Direct Cost: ¥4,000,000、Indirect Cost: ¥1,200,000)
Fiscal Year 2024: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2023: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2022: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Keywordsalcohol / medicine / business / public health / British history / 飲酒 / 酒 / タバコ / 社会運動 / 公衆衛生 / 酒類産業 / 薬物の歴史 / 医学史
Outline of Research at the Start

This project compares historical debates on the regulation of alcohol and tobacco advertising in post-1945 Britain. It examines sources tied to industry, campaign, and policy groups in understanding the mechanisms that contribute to the formation of a public health policy on marketing.

Outline of Annual Research Achievements

This has been a productive academic year. I organised two international conferences, the first being the 2023 British East Asian Conference for Historians at the Institute of Historical Research in London in September, and the second being the international symposium entitled 'Navigating Commodities: Production, Markets, and Consumption in History' at the University of Tokyo in November. In terms of publications, the monograph that I have been editing for a couple of years has finally come out in April, and my journal article has received a revise & resubmit from the peer reviewers. My archival research for my project has also progressed with additional documents collected from the National Archives.

Current Status of Research Progress
Current Status of Research Progress

1: Research has progressed more than it was originally planned.

Reason

My research is progressing as expected and I have been able to gather most of the material needed for my current project. I have also reached major milestones with publications.

Strategy for Future Research Activity

The next year of the Fellowship will play an important role in advancing my research career. First, I intend to revise and publish the article I have been working on since the beginning of the Fellowship. Secondly, I have sufficient material for my current project and intend to prepare a presentation and a draft thesis based on the primary material I have already collected. I plan to present my research at several conferences, both national and international.

Report

(2 results)
  • 2023 Research-status Report
  • 2022 Annual Research Report
  • Research Products

    (7 results)

All 2023

All Journal Article (2 results) (of which Int'l Joint Research: 2 results) Presentation (4 results) (of which Int'l Joint Research: 2 results,  Invited: 1 results) Book (1 results)

  • [Journal Article] (Book Review) Jeffrey W. Alexander, <i>Drinking Bomb and Shooting Meth: Alcohol and Drug Use in Japan</i>2023

    • Author(s)
      Yokoe Ryosuke
    • Journal Title

      The Social History of Alcohol and Drugs

      Volume: 37 Issue: 2 Pages: 327-330

    • DOI

      10.1086/726029

    • Related Report
      2023 Research-status Report
    • Int'l Joint Research
  • [Journal Article] (Book Review) Timothy M. Yang,<i>A Medicated Empire: The Pharmaceutical Industry and Modern Japan</i>2023

    • Author(s)
      Yokoe Ryosuke
    • Journal Title

      History of Pharmacy and Pharmaceuticals

      Volume: 65 Issue: 1 Pages: 182-184

    • DOI

      10.3368/hopp.65.1.182

    • Related Report
      2023 Research-status Report
    • Int'l Joint Research
  • [Presentation] 「産業による医学研究助成の政策的背景:1980 年代イギリスにおけるビール産業団体とアルコール性肝疾患研究を中心に」2023

    • Author(s)
      横江良祐
    • Organizer
      経営史学会第59回全国大会
    • Related Report
      2023 Research-status Report
  • [Presentation] 'Alcohol Regulation and the Political Economy of Twentieth-Century Britain'2023

    • Author(s)
      Ryosuke Yokoe
    • Organizer
      British East-Asian Conference of Historians (BEACH) 2023
    • Related Report
      2023 Research-status Report
    • Int'l Joint Research / Invited
  • [Presentation] 「20世紀イギリス社会における飲酒:禁酒運動,酒類産業,モラル・パニック」2023

    • Author(s)
      横江良祐
    • Organizer
      第72回日本西洋史学会大会、東洋大学 2022年5月22日
    • Related Report
      2022 Annual Research Report
  • [Presentation] ‘Brewers, Booze, and Medicine: Industrial Funding of Alcoholic Liver Disease Research in 1980s Britain’2023

    • Author(s)
      横江良祐
    • Organizer
      Rethinking Alcohol and Drugs, biennial conference of the Alcohol and Drugs History Society, National Autonomous University of Mexico
    • Related Report
      2022 Annual Research Report
    • Int'l Joint Research
  • [Book] Alcohol and Liver Cirrhosis in Twentieth-Century Britain2023

    • Author(s)
      Ryosuke Yokoe
    • Total Pages
      287
    • Publisher
      Palgrave Macmillan
    • ISBN
      9783031271069
    • Related Report
      2023 Research-status Report

URL: 

Published: 2022-04-28   Modified: 2024-12-25  

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