| Project/Area Number |
23402040
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Single-year Grants |
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| Section | 海外学術 |
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| Research Field |
Commerce
|
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| Research Institution | Hosei University |
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Principal Investigator |
KIMURA Junko 法政大学, 経営学部, 教授 (00342204)
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| Co-Investigator(Kenkyū-buntansha) |
SAKASHITA Mototaka 慶應義塾大学, 経営管理研究科, 准教授 (00384157)
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| Project Period (FY) |
2011-04-01 – 2014-03-31
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| Project Status |
Completed (Fiscal Year 2013)
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| Budget Amount *help |
¥7,020,000 (Direct Cost: ¥5,400,000、Indirect Cost: ¥1,620,000)
Fiscal Year 2013: ¥2,080,000 (Direct Cost: ¥1,600,000、Indirect Cost: ¥480,000)
Fiscal Year 2012: ¥2,470,000 (Direct Cost: ¥1,900,000、Indirect Cost: ¥570,000)
Fiscal Year 2011: ¥2,470,000 (Direct Cost: ¥1,900,000、Indirect Cost: ¥570,000)
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| Keywords | 消費者行動研究 / 母娘消費 / 拡張自己 / 国際比較 / フェミニニティ / 女性性 / 社会的比較理論 / 母親 / 日仏国際比較 / 自己アイデンティティ / 母娘関係 / 個人主義 / 集団主義 / 消費文化論 / 関係性 / アイデンティティ |
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| Research Abstract |
This research introducese a social comparison framework to study the mechanisms univerlying mothers' sharing practices with their adolescent daughters in two national cultures: Japan, a collectivistic national culture, and France, an individualistic culture. Using an interpretive approach, this study shows that social comparison processes and their motives differ across cultures, reflecting differences between individualistic and collectivist societies. The interpersonal comparison process predominates in France, wheres an intergroup are the primary motives for mothers' social comparisons in individualistic cultures, wheres self-enhancement is more valued in collectivist countries.
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