Study for global dynamics in food service industry ~Beyond the food culture studies~
| Project/Area Number |
23530557
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Kwansei Gakuin University |
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Principal Investigator |
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| Project Period (FY) |
2011 – 2013
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| Project Status |
Completed (Fiscal Year 2013)
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| Budget Amount *help |
¥5,070,000 (Direct Cost: ¥3,900,000、Indirect Cost: ¥1,170,000)
Fiscal Year 2013: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2012: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2011: ¥2,080,000 (Direct Cost: ¥1,600,000、Indirect Cost: ¥480,000)
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| Keywords | 日系外食企業 / 海外進出 / オペレーションシステム / フランチャイジング / サポーティング・インダストリー / 外食 / 国際化 / ラーメン / アジア / 北米 / 欧州 / 外食企業 / 食品メーカー / 海外市場開拓 / 食品流通システム / 食文化 |
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| Research Abstract |
For overseas expansion of food service industry, it generally tends to focus on business interest whether menu or taste should be fitted into a food culture of host market. However, it was clarified in this study that a success or failure for the overseas expansion would depend on whether an efficient operation system could properly be structured for the country. Operation system here means three sub-systems as "Food material procurement system", "Store development system", and "Human resources development system".
It would be extremely difficult to structure them by each individual company separately, but since the various Japanese firms that support to structure these sub-systems in recent years, their overseas expansion can comparatively be easier even for small/medium sized food service firm. Therefore, it was clarified that this movement could be an important factor to facilitate a globalization in food service industry.
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Report
(4 results)
Research Products
(24 results)
