| Budget Amount *help |
¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2014: ¥260,000 (Direct Cost: ¥200,000、Indirect Cost: ¥60,000)
Fiscal Year 2013: ¥260,000 (Direct Cost: ¥200,000、Indirect Cost: ¥60,000)
Fiscal Year 2012: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2011: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
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| Outline of Final Research Achievements |
The object of this study is elucidation of service relationship creating process. How can shopper change a new customer to a regular customer? Under this awareness of the issues, we study the relationship between some department store cosmetics shopper and customer. We found 2 points.
1. To make relationship, trust is needed from starting point of customer contact. 2. To make relationship, shopper’s friendship is needed from starting point of customer contact.
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