Research on brand design development techniques with the aim of improving international competitiveness of corporate brand

Research Project

Project/Area Number	23611034
Research Category	Grant-in-Aid for Scientific Research (C)
Allocation Type	Multi-year Fund
Section	一般
Research Field	Design science
Research Institution	Nagoya City University
Principal Investigator	MIKAMI Noriaki 名古屋市立大学, 芸術工学研究科(研究院), 教授 (30291959)
Co-Investigator(Kenkyū-buntansha)	西口真也阪南大学, 流通学部, 准教授 (60600517)
Project Period (FY)	2011 – 2013
Project Status	Completed (Fiscal Year 2013)
Budget Amount *help	¥5,460,000 (Direct Cost: ¥4,200,000、Indirect Cost: ¥1,260,000) Fiscal Year 2013: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000) Fiscal Year 2012: ¥2,080,000 (Direct Cost: ¥1,600,000、Indirect Cost: ¥480,000) Fiscal Year 2011: ¥2,860,000 (Direct Cost: ¥2,200,000、Indirect Cost: ¥660,000)
Keywords	企業ブランド / 国際評価 / デザイン / ユーザー心理 / マーケティング / 国際競争力 / デザイン開発手法
Research Abstract	This study was conducted to evaluate the international brand power of products of companies that Japanese people are using. To this end, we investigated the target the United States, United Kingdom, China, Japan, the people of the four countries, business brand, is recognized how much, about what's the latest deals, reviews and how much. As a result, software companies and computer companies of the United States won the high praise. Manufacturing companies in Japan, became a low rating on the other hand. Such factors, well reflects the trend of information technology worldwide. Our research revealed a reality that is different from the traditional brand awareness.