| Budget Amount *help |
¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000)
Fiscal Year 2012: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2011: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
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| Research Abstract |
This research proposed a framework for understanding different categories of authenticity in order to contribute to a meaningful conversation and precise analysis. It elucidated that different stakeholders in the value chain hold different opinion towards the role of place in determining a product's authenticity. Many designers believe materials to be more important than production location and feel they did not need to protect or preserve their own country's culture and design ethos by implementing it in every project. Interview data and empirical evidence suggested that to brand manufacturers, nationality of designer, location of production, and origin of materials are not important to their concept of authenticity. Finally, there is significant variance among consumers' perceptions of product authenticity when nationality of designer, manufacturer, place of design, place of parts, place of manufacturer, place of brand origin, ownership, and business model are manipulated.
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