The current state of export strategies for Japan produced agricultural products and overseas demand generation
Project/Area Number |
23780219
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Research Category |
Grant-in-Aid for Young Scientists (B)
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Allocation Type | Multi-year Fund |
Research Field |
Agro-economics
|
Research Institution | Hirosaki University |
Principal Investigator |
|
Project Period (FY) |
2011 – 2013
|
Project Status |
Completed (Fiscal Year 2013)
|
Budget Amount *help |
¥4,030,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥930,000)
Fiscal Year 2013: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2012: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2011: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
|
Keywords | 農産物輸出 / 製品差別化 / 付加価値 / 販路確保 / マーケティング / 国際情報交換 / マーケティング戦略 / 中国 / 台湾 / 日本産農産物 / 需要創出 |
Research Abstract |
This study analyzes the current state of exports of agricultural products by Japanese producing area and food enterprises.The data are based on results of fieldwork in Japan and China,Taiwan.The findings are the following:1)The producing area made it the problem to limit the customer in an exporting country.2)Exports of processed food, product differentiation by Japanese producing area and food enterprises had been thorough. 3)The enterprises fromed the marketing channel suitable for their own products. In addition,the securing of market by the Japanese processed food enterprises is important to realization of the promotion suitable for a product.
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Report
(4 results)
Research Products
(35 results)