Evolution of Business Models in Apparel Company -From SPA to FF Type-
| Project/Area Number |
23830110
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| Research Category |
Grant-in-Aid for Research Activity Start-up
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| Allocation Type | Single-year Grants |
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| Research Field |
Commerce
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| Research Institution | Hannan University |
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Principal Investigator |
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| Project Period (FY) |
2011 – 2012
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| Project Status |
Completed (Fiscal Year 2012)
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| Budget Amount *help |
¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Fiscal Year 2012: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2011: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
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| Keywords | ファッション / アパレル / ビジネスモデル / ブランド価値 / 商学 / マーケティング / 流通 |
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| Research Abstract |
This study looks at the generation process of new business models among apparelcompanies and highlights the “evolution business model” which addressed key factorsof the rapid advance in globalization and complex and diversified consumer needs. We looked into generating the attributes for company transformation by conducting ahands-on approach centering on the field work study of SPA and FF model companieswhich possess competitive advantage in the fashion market as well as a theoreticalapproach of company evolutions from environmental compatibility perspectives toidentify its success factors.
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Report
(3 results)
Research Products
(10 results)
