Modern Political Campaigning in Japan: Voters, Politicians, and Media Integration

Research Project

Project/Area Number	23K01227
Research Category	Grant-in-Aid for Scientific Research (C)
Allocation Type	Multi-year Fund
Section	一般
Review Section	Basic Section 06010:Politics-related
Research Institution	University of Tsukuba
Principal Investigator	タック川崎レスリー筑波大学, 人文社会系, 教授 (70580497)
Project Period (FY)	2023-04-01 – 2026-03-31
Project Status	Granted (Fiscal Year 2023)
Budget Amount *help	¥4,680,000 (Direct Cost: ¥3,600,000、Indirect Cost: ¥1,080,000) Fiscal Year 2025: ¥390,000 (Direct Cost: ¥300,000、Indirect Cost: ¥90,000) Fiscal Year 2024: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000) Fiscal Year 2023: ¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000)
Keywords	political science / political communication / political media studies / online campaigning / election studies
Outline of Research at the Start	Reflecting today’s multifaceted political campaign environment and strategic media use, this project will allow us to gain insights into how voters utilize different political media channels in modern political campaigns, as well as advance our understanding of how politicians strategically use online and offline media channels.