| Budget Amount *help |
¥5,590,000 (Direct Cost: ¥4,300,000、Indirect Cost: ¥1,290,000)
Fiscal Year 2014: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2013: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2012: ¥2,600,000 (Direct Cost: ¥2,000,000、Indirect Cost: ¥600,000)
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| Outline of Final Research Achievements |
It has become clear that most leaders of emerging business that use Islam as their marketing focus in contemporary Indonesia are not trained scholars of Islam, but ordinary lay Muslims. Research Interviews has revealed that their beliefs and interpretations of Islamic teachings and their practices of Islamic law are quite different from those of Islamists. Products and services based on strict interpretations of Islamic law are not acceptable to the majority of Indonesia’s diverse population of Muslims. A sociological survey of customers of female-only salons for Muslims and other salons was conducted to compare their interpretations and practices of Islamic teachings. The results revealed few differences between the two groups of costumers, however, regional and age difference were more noticeable.
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