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Research on mass media effet for user bahavior

Research Project

Project/Area Number 24530331
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Economic policy
Research InstitutionKonan University (2013-2014)
Kinki University (2012)

Principal Investigator

KASUGA Norihiro  甲南大学, 経済学部, 教授 (50363461)

Project Period (FY) 2012-04-01 – 2015-03-31
Project Status Completed (Fiscal Year 2014)
Budget Amount *help
¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000)
Fiscal Year 2014: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2013: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2012: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Keywordsメディア / 情報 / 流動性 / 個人投資家 / クラウド / 売買回転率 / 効率的市場 / 国家補助規制 / 周波数オークション
Outline of Final Research Achievements

In this research, we focus on TV information, which is relatively few previous researches, and examine how media coverage affects the stock market from the viewpoint of economics. More concretely, we find that TV information surely affect on liquidity, percentage change of stock price and turnover ratio of trading. In addition, we survey previous researches and show that the mass media have played a great role in readers' (or viewers') behavior. For example, the appearance of new media affects the speed of information distributiion. Mass media coverage including newspaper, magazine and radio also has affected the politicians' and voter's behavior.

Report

(4 results)
  • 2014 Annual Research Report   Final Research Report ( PDF )
  • 2013 Research-status Report
  • 2012 Research-status Report
  • Research Products

    (13 results)

All 2015 2014 2013 2012 Other

All Presentation (7 results) Book (6 results)

  • [Presentation] The Economic Impact of Cloud Computing Diffusion in Japan2014

    • Author(s)
      Atsushi Ozu, Norihiro Kasuga
    • Organizer
      International Telecommunications Society
    • Place of Presentation
      HOTEL SHERATON, Rio de Janeiro (Brazil)
    • Year and Date
      2014-11-30 – 2014-12-03
    • Related Report
      2014 Annual Research Report
  • [Presentation] The mass media effects on the stock market in Japan2013

    • Author(s)
      阿萬弘行・森保洋
    • Organizer
      日本ファイナンス学会
    • Place of Presentation
      武蔵大学
    • Related Report
      2013 Research-status Report
  • [Presentation] The mass media effects on the stock market in Japan2013

    • Author(s)
      阿萬弘行・春日教測・森保洋
    • Organizer
      日本経済学会
    • Place of Presentation
      富山大学
    • Related Report
      2013 Research-status Report
  • [Presentation] The mass media effects on the stock market in Japan2013

    • Author(s)
      阿萬弘行・春日教測・森保洋
    • Organizer
      Asian Finance Association
    • Place of Presentation
      江西財経大学
    • Related Report
      2013 Research-status Report
  • [Presentation] The mass media effects on the stock market in Japan2012

    • Author(s)
      Aman, H., N. Kasuga and H. Moriyasu
    • Organizer
      日本応用経済学会
    • Place of Presentation
      福岡大学
    • Related Report
      2012 Research-status Report
  • [Presentation] The mass media effects on the stock market in Japan2012

    • Author(s)
      Aman, H., N. Kasuga and H. Moriyasu
    • Organizer
      International Telecommunications Society
    • Place of Presentation
      Bangkok, Thailand
    • Related Report
      2012 Research-status Report
  • [Presentation] The mass media effects on the stock market in Japan

    • Author(s)
      阿萬弘行・春日教測・森保洋
    • Organizer
      生活経済学会九州部会
    • Place of Presentation
      福岡大学
    • Related Report
      2013 Research-status Report
  • [Book] The Smart Revolution towards the Sustainable Digital Society: Beyond the Era of Convergence2015

    • Author(s)
      Mitomo, H., H. Fuke and E. Bohlin ed. (Ch12, Manabu Shishikura and Norihiro Kasuga)
    • Publisher
      Edward Elgar
    • Related Report
      2014 Annual Research Report
  • [Book] クラウド産業論2014

    • Author(s)
      岡田羊祐・林秀弥編著(第6章 林秀弥・春日教測著)
    • Total Pages
      214
    • Publisher
      勁草書房
    • Related Report
      2014 Annual Research Report
  • [Book] スマート化する放送 -ICTの革新と放送の変容-2014

    • Author(s)
      日本民間放送連盟・研究所編(第6章 春日教測・阿萬弘行・森保洋)
    • Total Pages
      253
    • Publisher
      三省堂
    • Related Report
      2014 Annual Research Report
  • [Book] ネットワーク・メディアの経済学-メディア融合と進化-2014

    • Author(s)
      鳥居昭夫・春日教測・宍倉学
    • Publisher
      慶應義塾大学出版会
    • Related Report
      2013 Research-status Report
  • [Book] 規制政策30講-厚生経済学的アプローチ2013

    • Author(s)
      山本哲三・野村宗訓編著 (第18章 宍倉学・春日教測著)
    • Publisher
      NTT出版
    • Related Report
      2012 Research-status Report
  • [Book] ネット・モバイル時代の放送-その可能性と将来像-2012

    • Author(s)
      日本民間放送連盟・研究所編 (第4章 春日教測著)
    • Publisher
      学文社
    • Related Report
      2012 Research-status Report

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Published: 2013-05-31   Modified: 2019-07-29  

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