| Project/Area Number |
24530414
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Business administration
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| Research Institution | Ehime University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
MIZUTANI Naoki 岡山理科大学, 総合情報学部, 准教授 (30330533)
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| Project Period (FY) |
2012-04-01 – 2015-03-31
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| Project Status |
Completed (Fiscal Year 2014)
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| Budget Amount *help |
¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
Fiscal Year 2014: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2013: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2012: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
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| Keywords | B2C / 地域活性化 / 東アジア / 東アジア圏 |
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| Outline of Final Research Achievements |
With the growth of Internet use and the penetration of PCs or mobile devices, business-to-consumer sales of e-commerce services (B to C-EC) have become common all over the world. Our research contributes to suggest the use of B to C-EC for revitalizing rural economy. To fulfill this research objective, we conducted research with questionnaires and revealed the differences among generation, gender, experiences, living places, and countries. The conjoint analysis revealed the consumer priorities of attributes. The results of our research have implications for online shopping managers, since they contribute to the understanding customers and suggest effective online marketing strategies.
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