TECHNOLOGY MANAGEMENT FOR VALUE CREATION:THEORETICAL AND EMPIRICAL RESEARCH ON SUBJECTIVE VALUE
| Project/Area Number |
24530453
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Business administration
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| Research Institution | Hitotsubashi University |
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Principal Investigator |
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| Project Period (FY) |
2012-04-01 – 2016-03-31
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| Project Status |
Completed (Fiscal Year 2015)
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| Budget Amount *help |
¥4,940,000 (Direct Cost: ¥3,800,000、Indirect Cost: ¥1,140,000)
Fiscal Year 2015: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2014: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2013: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2012: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
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| Keywords | 価値づくり / 統合的価値 / 意味的価値 / アート思考 / デザインエンジニアリング / ソリューション価値 / デザイン価値 / 顧客価値 / ソリューション / 組織能力 / 積み重ね技術 / 生産財企業 |
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| Outline of Final Research Achievements |
This research has developed a framework, which discusses value creation as "integral value," composed of both "functional value" and "non-functional value," and has provided some evidences supporting the framework. For both industry products and consumer products, effective models for value creation have been proposed. For industry products, creation of solution value, which proposes profit increase to customer firms, is critical. For consumer products, integrated value with excellent functions, usability, design, and so on is demanded by customers. This research has found out these evidences theoretically and empirically, using theory building, case studies (Dyson, Sony, Sysmex, Yokogawa, Mazda, Apple, etc.), and questionnaire survey (197 industry product firms). This research has been able to suggest implications in terms of the importance of integrated value and management strategy to create such value.
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Report
(5 results)
Research Products
(16 results)
