| Budget Amount *help |
¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000)
Fiscal Year 2014: ¥390,000 (Direct Cost: ¥300,000、Indirect Cost: ¥90,000)
Fiscal Year 2013: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2012: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
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| Outline of Final Research Achievements |
I picked up about 120 potential markets for latecomer’s effect and remade each chart of market share by original source. Consequently, I analyzed 63 markets where the effect was confirmed and I found out important fact-findings as follows.
1) Latecomer’s effect was abounding in medicine manufacture, consumer electrics, and food industry. 2) There were many effects during constrains period. 3) A lot of catching up period was less than 10 years without during slow-moving season. 4) It was indispensable for carrying out the effect to conquer four “walls”, that is, wall of technical capabilities, wall of resources such as engineers, marketing channels, and financial muscle, wall of consumer (switching cost), and wall of first mover’s brand. 5) It was advantageous to latecomers which had internal resources to carry out the effect.
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