Research on the mechanism of value cocreation in value chain
Project/Area Number |
24530516
|
Research Category |
Grant-in-Aid for Scientific Research (C)
|
Allocation Type | Multi-year Fund |
Section | 一般 |
Research Field |
Commerce
|
Research Institution | Otaru University of Commerce |
Principal Investigator |
Kondo Kimihiko 小樽商科大学, 商学研究科, 教授 (10205552)
|
Project Period (FY) |
2012-04-01 – 2016-03-31
|
Project Status |
Completed (Fiscal Year 2015)
|
Budget Amount *help |
¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000)
Fiscal Year 2014: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2013: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
Fiscal Year 2012: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
|
Keywords | 価値共創 / 経験価値 / オープン・イノベーション / 小売業 / 流通 / 垂直的関係性 / プラットフォーム / サービス・イノベーション / クックパッド / イノベーション |
Outline of Final Research Achievements |
The main results of the research are the following points. When we understand value cocreation in the context of distribution, we need to premise the vertical relationship. The relationship consists of two aspects. One is the relationship between buyer and seller, who are the actors of value cocreation, and the more stable and long-term relationship is necessary to cocreate value with consumers. Another aspect is the cooperative relationship between channel organizations. It is critically important to cooperate companies at the other vertical stage in order to cocreate value, which could provide higher customer satisfaction.
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Report
(5 results)
Research Products
(4 results)