The growing luxury market in East Asia and the role of Japanese department stores
Project/Area Number |
24530540
|
Research Category |
Grant-in-Aid for Scientific Research (C)
|
Allocation Type | Multi-year Fund |
Section | 一般 |
Research Field |
Commerce
|
Research Institution | Kansai University |
Principal Investigator |
FUJIOKA Rika 関西大学, 商学部, 教授 (00326480)
|
Project Period (FY) |
2012-04-01 – 2015-03-31
|
Project Status |
Completed (Fiscal Year 2014)
|
Budget Amount *help |
¥3,250,000 (Direct Cost: ¥2,500,000、Indirect Cost: ¥750,000)
Fiscal Year 2014: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2013: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2012: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
|
Keywords | ラグジュアリー / 奢侈品 / 百貨店 / ブランド / 東アジア / 特選 / ラグジュアリーブランド / 国際情報交換 |
Outline of Final Research Achievements |
This study demonstrates that luxury brands did not automatically expand their market in Japan with the development of the Japanese economy and the increasing incomes of consumers. They depended on Japanese department stores to support the expansion of the luxury market in Japan. And for the department stores, the luxury market was a vital path for their continued development during the second half of the twentieth century. This development of the luxury market in Japan was different process from not only the Western luxury markets but also Chinese luxury market.
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Report
(5 results)
Research Products
(7 results)