• Search Research Projects
  • Search Researchers
  • How to Use
  1. Back to previous page

Research on strategic management of customer relationships

Research Project

Project/Area Number 24530568
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Accounting
Research InstitutionTohoku Gakuin University

Principal Investigator

SASAKI Ikuko  東北学院大学, 経営学部, 教授 (90306051)

Project Period (FY) 2012-04-01 – 2015-03-31
Project Status Completed (Fiscal Year 2014)
Budget Amount *help
¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000)
Fiscal Year 2014: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2013: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2012: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Keywords顧客関係性 / ロイヤリティプログラム / 下方硬直性 / CVP / 企業間関係 / ライフサイクル / 原価態様 / サプライチェーン
Outline of Final Research Achievements

The purpose of this research is to analyze the controllability of customer relationships and assess current customer relationship strategies through quantifying customer relationships based on research data.
This research focuses on: 1) Analysis of customer relationships and customer relationship strategies in the retail industry, and 2) the effect of B-to-B customer relationships on corporate value and cost behavior. The result of subject 1 reveals that although loyalty programs were partially useful for providing data that helped companies quantify customer relationships in the retail industry, most of the retail firms surveyed did not develop effective customer relationship strategies using their loyalty program data. With regard to subject 2, the finding shows that in most firms strategies and life cycle stage have more influence on corporate value and cost behavior than customer.

Report

(4 results)
  • 2014 Annual Research Report   Final Research Report ( PDF )
  • 2013 Research-status Report
  • 2012 Research-status Report
  • Research Products

    (12 results)

All 2014 2013 2012 Other

All Journal Article (4 results) (of which Peer Reviewed: 1 results) Presentation (6 results) (of which Invited: 1 results) Book (2 results)

  • [Journal Article] MARKETING PROGRAMS AS REVENUE DRIVERS FOR RETAIL COMPANIES2014

    • Author(s)
      Aoki,A.,I.Sasaki,and Y.Kusu
    • Journal Title

      Journal of Academy of Business and Economics

      Volume: 14 Pages: 109-118

    • Related Report
      2014 Annual Research Report
    • Peer Reviewed
  • [Journal Article] コストの下方硬直性を考慮したCVP分析−日本企業データを用いた分析−2013

    • Author(s)
      高橋邦丸・椎葉淳・佐々木郁子
    • Journal Title

      青山経営論集

      Volume: 48巻4号 Pages: 153-178

    • Related Report
      2013 Research-status Report
  • [Journal Article] サプライチェーンの再考と課題2012

    • Author(s)
      佐々木郁子
    • Journal Title

      会計・監査ジャーナル

      Volume: 24(4) Pages: 47-53

    • Related Report
      2012 Research-status Report
  • [Journal Article] 小売業におけるプロモーション手法の検討―ポイント制度と値引き販売に関する研究―2012

    • Author(s)
      青木章通・佐々木郁子
    • Journal Title

      メルコ管理会計研究

      Volume: 5(2) Pages: 73-74

    • NAID

      130005111773

    • Related Report
      2012 Research-status Report
  • [Presentation] MARKETING PROGRAMS AS REVENUE DRIVERS FOR RETAIL COMPANIES2014

    • Author(s)
      Aoki,A.,I.Sasaki,and Y.Kusu
    • Organizer
      The IABE-2014 Las Vegas- Fall Conference
    • Place of Presentation
      Las Vegas in the U.S.A.
    • Year and Date
      2014-10-12
    • Related Report
      2014 Annual Research Report
  • [Presentation] COMPARATIVE STUDIES ON COST BEHAVIOR BETWEEN GROWING AND DECLINING BUSINESS2014

    • Author(s)
      Sasaki,I., A.Shiiba, and K.Takahashi
    • Organizer
      The IABE-2014 Las Vegas- Fall Conference
    • Place of Presentation
      Las Vegas in the U.S.A.
    • Year and Date
      2014-10-12
    • Related Report
      2014 Annual Research Report
  • [Presentation] Cost Stickiness throughout the Corporate Life Cycle

    • Author(s)
      Sasaki, I., A. Shiiba, and K.Takahashi
    • Organizer
      36th European Accounting Association
    • Place of Presentation
      Paris (France)
    • Related Report
      2013 Research-status Report
  • [Presentation] Cost Stickiness throughout the Corporate Life Cycle

    • Author(s)
      Sasaki, I., A. Shiiba, and K.Takahashi
    • Organizer
      American Accounting Association Annual Meeting and Conference on Teaching and Learning in Accounting
    • Place of Presentation
      Anaheim (the U.S.A.)
    • Related Report
      2013 Research-status Report
  • [Presentation] Cost Stickiness over the Corporate Life Cycle

    • Author(s)
      Sasaki, I., A. Shiiba, and K. Takahashi
    • Organizer
      24th Asian-Pacific Conference on International Accounting Issues
    • Place of Presentation
      アメリカ
    • Related Report
      2012 Research-status Report
  • [Presentation] 将来のために過去をふり返り、経験を蓄積する

    • Author(s)
      佐々木郁子
    • Organizer
      中小企業のための管理会計セミナー
    • Place of Presentation
      宮城県石巻市
    • Related Report
      2012 Research-status Report
    • Invited
  • [Book] 大震災を風化させない 会計研究者からの提言2012

    • Author(s)
      八田進二
    • Total Pages
      213
    • Publisher
      同文舘出版
    • Related Report
      2012 Research-status Report
  • [Book] 今を生きる―東日本大震災から明日へ!復興と再生への提言 ― 3.法と経済 ―2012

    • Author(s)
      稲葉馨・高田敏文
    • Total Pages
      351
    • Publisher
      東北大学出版会
    • Related Report
      2012 Research-status Report

URL: 

Published: 2013-05-31   Modified: 2019-07-29  

Information User Guide FAQ News Terms of Use Attribution of KAKENHI

Powered by NII kakenhi