| Project/Area Number |
24603026
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Design science
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| Research Institution | Tokyo Polytechnic University |
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Principal Investigator |
Muta Atsushi 東京工芸大学, 芸術学部, 准教授 (20341969)
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| Project Period (FY) |
2012-04-01 – 2016-03-31
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| Project Status |
Completed (Fiscal Year 2015)
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| Budget Amount *help |
¥4,680,000 (Direct Cost: ¥3,600,000、Indirect Cost: ¥1,080,000)
Fiscal Year 2014: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2013: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2012: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
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| Keywords | 黄金比 / キャラクタ― / 顔印象 / 白銀比 / 四角形 / 顔の印象 / キャラクタ―の印象 / 国際比較 / 美しい顔 / 可愛い顔 / 子供っぽい顔 / かっこいい顔 / 形の持つ印象 / 可愛い形 / 美しい形 |
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| Outline of Final Research Achievements |
I researched relations among people's impressions of mainly the aspect ratios and shapes of forms. My research utilized the results of a questionnaire survey with about 1,000 people each in Japan, and the United States and the United Kingdom. The types of forms included quadrangles, characters, and faces. In the case of quadrangles, the survey found a significant preference for golden rectangles among the U.S. and U.K. respondents, but one for squares among the Japanese respondents. In the case of characters, it found that, while the Japanese respondents tended to favor characters that were not long and thin, the U.S. and U.K. respondents preferred characters that were long and thin. As for faces, it found that the Japanese respondents favored faces that were somewhat oblong, with the hair worn in bangs parted in the middle. These and other findings of the survey indicated that rates of preference are not uniform but instead vary with factors such as nationality and the type of form.
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