Research on psychological and behavioral effects of the environmental color invoking pleasantness

• Project/Area Number: 24653164
• Research Category: Grant-in-Aid for Challenging Exploratory Research
• Allocation Type: Multi-year Fund
• Research Field: Social psychology
• Research Institution: Tokai Gakuen University (2014); Nagoya University (2012-2013)
• Principal Investigator: TAKAHASHI Shin'ya 東海学園大学, 人文学部, 教授 (70260586)
• Project Period (FY): 2012-04-01 – 2015-03-31
• Project Status: Completed (Fiscal Year 2014)
• Budget Amount: ¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000); Fiscal Year 2014: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000); Fiscal Year 2013: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000); Fiscal Year 2012: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
• Keywords: 環境色彩 / 色彩効用 / プレザントネス / 視環境

Outline of Final Research Achievements

Experimental, questionnaire, and field studies were conducted in order to verify the hypothesis that pleasantness (positive good feeling) is necessary for the environmental color to have psychological and behavioral effects on human. Results of a series of experiments in which participants performed inference task and arithmetic task under the color lightings did not show the effects of color on their performance. Questionnaire study revealed relationship between individual's sensitivity to pleasantness and preference for black and purple. Some cases of unique environmental color were collected through field study done abroad, which may be applied to domestic places. These results will contribute to the future introduction of effective and pleasant environmental color.

Research Products

• [Journal Article] The role of visual awareness for conflict adaptation in the masked priming task: comparing block-wise adaptation with trial-by-trial adaptation. (2014)
  • Author(s): Kunihiro Hasegawa and Shin'ya Takahashi
  • Journal Title: Frontiers in Psychology Volume: 25 Pages: 1-1
  • DOI: 10.3389/fpsyg.2014.01347
  • Peer Reviewed / Open Access
• [Journal Article] Functional difference between sustained and transient modulations of cognitive control in the Simon task: Evidence from false alarm responses on no-go trials (2013)
  • Author(s): Kunihiro Hasegawa, Shin'ya Takahashi
  • Journal Title: PLoS ONE Volume: 8(11) Issue: 11 Pages: 1-12
  • DOI: 10.1371/journal.pone.0081804
  • Peer Reviewed
• [Journal Article] Transient and sustained cognitive control modulates task-irrelevant process (2013)
  • Author(s): Kunihiro Hasegawa, Shin'ya Takahashi
  • Journal Title: Japanese Psychological Research Volume: 55 Issue: 1 Pages: 84-93
  • DOI: 10.1111/j.1468-5884.2012.00535.x
  • Peer Reviewed
• [Journal Article] Effect of red vs black clothing on the impression of persons engaged in a dialogue (2012)
  • Author(s): Shin'ya Takahashi
  • Journal Title: Journal of the International Colour Association Volume: 7 Pages: 4-12
  • Peer Reviewed
• [Presentation] Individual's Color Preference and Personality of Feeling Active and Passive Good Emotion, Pleasantness and Comfortableness. (2015)
  • Author(s): Shin'ya Takahashi and Takashi Hanari
  • Organizer: AIC 2015 Tokyo
  • Place of Presentation: Tokyo, Japan
  • Year and Date: 2015-05-19 – 2015-05-22
• [Presentation] 肌の色を模擬的に表現する試み (2014)
  • Author(s): 高松操・丸山眞澄・武藤裕子・市場丈規・髙橋晋也
  • Organizer: 日本色彩学会第2回秋の大会
  • Place of Presentation: 静岡市
  • Year and Date: 2014-11-14 – 2014-11-15
• [Presentation] Red lighting does not have a negative effect on intellectual performance of Japanese students. (2014)
  • Author(s): Shin'ya Takahashi
  • Organizer: AIC 2014 Oaxaca
  • Place of Presentation: Oaxaca, Mexico
  • Year and Date: 2014-10-21 – 2014-10-24
• [Presentation] 色嗜好と自己イメージとの関連：色イメージと自己イメージのマッチ度評定を手がかりとして (2014)
  • Author(s): 羽成隆司・髙橋晋也
  • Organizer: 日本色彩学会第45回全国大会
  • Place of Presentation: 福岡市
  • Year and Date: 2014-05-23 – 2014-05-25
• [Presentation] 香りからイメージする配色表現（Ⅱ） (2014)
  • Author(s): 多田真奈美・菅育子・市場丈規・髙橋晋也
  • Organizer: 日本色彩学会第45回全国大会
  • Place of Presentation: 福岡市
  • Year and Date: 2014-05-23 – 2014-05-25
• [Presentation] Red colour does not have a negative effect on intellectual performance of Japanese students (2013)
  • Author(s): Shin'ya Takahashi
  • Organizer: 12th International AIC Congress
  • Place of Presentation: Gateshead, UK
• [Presentation] Color preference style for twelve basic colors (2013)
  • Author(s): Takashi Hanari, Shin'ya Takahashi
  • Organizer: 12th International AIC Congress
  • Place of Presentation: Gateshead, UK
• [Presentation] A study on the method for enlightening biodiversity conservation through a local brand designing towards a sustainable community: A case study on Tabika-mai, Mie prefecture, Japan (2013)
  • Author(s): Akiyo Makino, Junya Kitajima, Shin'ya Takahashi
  • Organizer: 5th International Congress of International Association of Societies of Design Research
  • Place of Presentation: Tokyo
• [Presentation] オノマトペの色彩印象におけるカテゴリーの効果 －お米語を対象とした無文脈条件での検討－ (2013)
  • Author(s): 牧野暁世, 高橋晋也
  • Organizer: 日本色彩学会第44回全国大会
  • Place of Presentation: 東京
• [Presentation] 生物多様性保全活動に関するオノマトペの色彩印象 (2013)
  • Author(s): 牧野暁世, 北島淳也, 高橋晋也
  • Organizer: 日本環境教育学会第24回大会
  • Place of Presentation: 大津
• [Presentation] 認知制御の適応変調に意識的気づきは必要か (2013)
  • Author(s): 長谷川国大, 高橋晋也
  • Organizer: 日本心理学会第77回大会
  • Place of Presentation: 札幌
• [Presentation] Color preference style for twelve tones in the Practical Color Co-ordinate System (PCCS) (2012)
  • Author(s): Takashi Hanari, Shin'ya Takahashi
  • Organizer: AIC (International Colour Association) 2012
  • Place of Presentation: Taipei
• [Presentation] 複数色にたいする嗜好スタイルの研究(4) (2012)
  • Author(s): 羽成隆司, 高橋晋也
  • Organizer: 日本色彩学会第43回全国大会
  • Place of Presentation: 京都
• [Presentation] オノマトペによる色彩印象：3色配色における連想色の検討 (2012)
  • Author(s): 牧野暁世, 高橋晋也
  • Organizer: 日本色彩学会第43回全国大会
  • Place of Presentation: 京都
• [Presentation] オノマトペを表す3色配色による感性コミュニケーションの検討 (2012)
  • Author(s): 牧野暁世, 高橋晋也
  • Organizer: 日本心理学会第76回大会
  • Place of Presentation: 川崎
• [Book] 色と色彩の心理学 (2014)
  • Author(s): 松田隆夫, 高橋晋也, 宮田久美子, 松田博子
  • Total Pages: 244
  • Publisher: 培風館