The interaction of concrete vs. abstract message types and time of day on prosocial behaviors.

Research Project

Project/Area Number	24K16470
Research Category	Grant-in-Aid for Early-Career Scientists
Allocation Type	Multi-year Fund
Review Section	Basic Section 07090:Commerce-related
Research Institution	International University of Japan
Principal Investigator	Sheehan Benjamin 国際大学, 国際経営学研究科, 講師(移行) (50975571)
Project Period (FY)	2024-04-01 – 2027-03-31
Project Status	Granted (Fiscal Year 2024)
Budget Amount *help	¥2,730,000 (Direct Cost: ¥2,100,000、Indirect Cost: ¥630,000) Fiscal Year 2026: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000) Fiscal Year 2025: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000) Fiscal Year 2024: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Keywords	Message framing
Outline of Research at the Start	I will examine the differential effects of concrete vs. abstract prosocial messages at different times of the day. Study 1 compares concrete vs. abstract descriptions of charity beneficiaries. Study 2 compares concrete “how” type messages vs. abstract “why” type prosocial messages. Study 3 compares concrete domestic vs. abstract overseas prosocial messages.