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Bridging Economic Demands with Social Responsibility: A Deep Dive into SMFDI' s Production-Driven CSR Initiatives

Research Project

Project/Area Number 24K20993
Research Category

Grant-in-Aid for Early-Career Scientists

Allocation TypeMulti-year Fund
Review Section Basic Section 80010:Area studies-related
Research InstitutionKagawa University

Principal Investigator

WU YUNXI  香川大学, インターナショナルオフィス, 講師 (20983000)

Project Period (FY) 2024-04-01 – 2026-03-31
Project Status Granted (Fiscal Year 2024)
Budget Amount *help
¥3,120,000 (Direct Cost: ¥2,400,000、Indirect Cost: ¥720,000)
Fiscal Year 2025: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2024: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
KeywordsFDI / CSR / Agro-food value chains / Vietnam upland / Rural development / Weak-governance contexts / Vietnam / small-scale entrepreneur
Outline of Research at the Start

本研究は、中小規模外国直接投資(SMFDI)が地域社会の持続可能な成長にどのように貢献するかを探求します。特に、農食品セクターにおける企業の社会的責任(CSR)戦略と地域社会との相互作用に焦点を当て、ベトナム中央高地での現地調査を基に分析します。SMFDIによる投資が地域の生活水準向上や経済発展にどう影響するか、また、CSR活動が地域社会にどのような利益をもたらすかを明らかにすることを目指します。この研究は、弱いガバナンスを持つ国々がSMFDIを通じて持続可能な成長を促進するための政策提言を目指し、持続可能な農村発展の新たな方向性を提示します。

Outline of Annual Research Achievements

This project probes small- and medium-scale foreign direct investment (SMFDI) in the agro-food sector of Vietnam’s Central Highlands, showing how product-quality and traceability demands shape corporate social responsibility (CSR). In FY 2024 we: 1) formed a multidisciplinary team and finalised survey instruments; 2) ran a field survey in Lam Dong with provincial officials, the CDC, and VNU; 3) shared preliminary results at three peer-reviewed conferences (AAS-in-Asia, AAG, Chinese Association of Southeast Asian Studies), building new partnerships.
These achievements provide a robust evidence base and policy cues for governance-weak countries to harness SMFDIs for inclusive, sustainable rural development.

Current Status of Research Progress
Current Status of Research Progress

2: Research has progressed on the whole more than it was originally planned.

Reason

Although a job transfer and new teaching duties caused a short delay, overall progress remains rather smooth. We have built an effective collaboration platform with Lam Dong provincial authorities, the Centre for Disease Control, and the Central Institute for Natural Resources and Environmental Studies (VNU). An intensive field survey in March 2024 produced 25 entrepreneur interviews and farm-level data from 3 oolong-tea, 14 vegetable, and 8 flower farms; 31 farm households completed structured questionnaires. These data clarify the contrasting production logics of export- versus domestic-oriented value chains, quantify peak-season labour requirements, and map the diverse hiring mechanisms employed by SMFDIs.

Strategy for Future Research Activity

To complete the final-year targets we will: 1) run two mixed-method field surveys (September 2025 & January 2026) to finish sampling, including land-use mapping once clearance is granted;
2) triangulate labour-demand statistics with stakeholder narratives to compare CSR logics across oolong-tea, vegetable and flower chains, and integrate trade / policy datasets;
3) draft two journal articles, a bilingual policy brief for Lam Dong, and present findings at international conference.
Main risk will be the schedule clashes with teaching-addressed by delegating tasks to trained local assistants and holding online debriefs, preventing further delay.

Report

(1 results)
  • 2024 Research-status Report
  • Research Products

    (4 results)

All 2024 Other

All Int'l Joint Research (1 results) Presentation (3 results) (of which Int'l Joint Research: 3 results)

  • [Int'l Joint Research] CRES(ベトナム)

    • Related Report
      2024 Research-status Report
  • [Presentation] Dynamics of Rural Migration and Inter-Ethnic Disparities in Post-Cash Crop Boom Periods: A Case Study of the Oolong Tea Industry in Vietnam's Central Highlands2024

    • Author(s)
      Yunxi Wu
    • Organizer
      Annual Meeting of American Association of Geographers
    • Related Report
      2024 Research-status Report
    • Int'l Joint Research
  • [Presentation] Migration and the Diasporic Logic of Global Taiwan and Global China: A Comparative Lens from Southeast Asia.2024

    • Author(s)
      Wanjing, C., Yunxi, W., Hsiu-hua S., Yang Z., and Ben F.,
    • Organizer
      AAS-in-Asia
    • Related Report
      2024 Research-status Report
    • Int'l Joint Research
  • [Presentation] Adaptation Strategies of Small-Scale Transnational Agricultural Investors: A Case Study of the Taiwanese Oolong Tea Industry in Vietnam’s Central Highlands2024

    • Author(s)
      Yunxi Wu
    • Organizer
      The 11th Annual Conference of the Chinese Association for Southeast Asian Studies and the Academic Symposium on "Southeast Asian Studies from the Perspective of Area and Country Studies
    • Related Report
      2024 Research-status Report
    • Int'l Joint Research

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Published: 2024-04-05   Modified: 2025-12-26  

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