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Cross-cultural research on the universality of modesty and self-enhancement in 13 countries: With neuro scientific examination included

Research Project

Project/Area Number 25285177
Research Category

Grant-in-Aid for Scientific Research (B)

Allocation TypePartial Multi-year Fund
Section一般
Research Field Social psychology
Research InstitutionNara University (2016)
The University of Tokyo (2013-2015)

Principal Investigator

YAMAGUCHI Susumu  奈良大学, 社会学部, 教授 (80134427)

Co-Investigator(Kenkyū-buntansha) 村上 史朗  奈良大学, 社会学部, 准教授 (30397088)
森尾 博昭  関西大学, 総合情報学部, 教授 (80361559)
Project Period (FY) 2013-04-01 – 2017-03-31
Project Status Completed (Fiscal Year 2016)
Budget Amount *help
¥8,840,000 (Direct Cost: ¥6,800,000、Indirect Cost: ¥2,040,000)
Fiscal Year 2015: ¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000)
Fiscal Year 2014: ¥2,990,000 (Direct Cost: ¥2,300,000、Indirect Cost: ¥690,000)
Fiscal Year 2013: ¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000)
Keywords謙遜 / 比較文化 / 自尊心 / 文化間比較
Outline of Final Research Achievements

Cross-cultural studies on modesty in 21 countries revealed that modesty is a shared value across cultures. The purpose of modesty was found to be oriented to manage self-image rather than self-depreciation. On the other hand, the obtained data from experimental studies indicated that the extent and style of modesty varies with culture.

Report

(5 results)
  • 2016 Annual Research Report   Final Research Report ( PDF )
  • 2015 Annual Research Report
  • 2014 Annual Research Report
  • 2013 Annual Research Report
  • Research Products

    (5 results)

All 2015

All Presentation (5 results) (of which Int'l Joint Research: 2 results)

  • [Presentation] Motivations underlying modesty among Japanese2015

    • Author(s)
      山口 勧
    • Organizer
      Asian Association of Social Psychology
    • Place of Presentation
      Cebu, Philippines
    • Year and Date
      2015-08-19 – 2015-08-22
    • Related Report
      2014 Annual Research Report
  • [Presentation] Robustness of self-serving bias among Japanese2015

    • Author(s)
      森尾博昭
    • Organizer
      Asian Association of Social Psychology
    • Place of Presentation
      Cebu, Philippines
    • Year and Date
      2015-08-19 – 2015-08-22
    • Related Report
      2014 Annual Research Report
  • [Presentation] Robustness of self-serving bias among Japanese2015

    • Author(s)
      森尾博昭
    • Organizer
      アジア社会心理学会
    • Place of Presentation
      フィリピン、セブ市
    • Year and Date
      2015-08-19
    • Related Report
      2015 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Motivations underlying modesty among Japanese2015

    • Author(s)
      山口 勧
    • Organizer
      アジア社会心理学会
    • Place of Presentation
      フィリピン、セブ市
    • Year and Date
      2015-08-19
    • Related Report
      2015 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Motivations underlying modesty among Japanese2015

    • Author(s)
      山口 勧
    • Organizer
      European Congress of Psychology
    • Place of Presentation
      Milan, Italy
    • Year and Date
      2015-07-07 – 2015-07-11
    • Related Report
      2014 Annual Research Report

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Published: 2013-05-21   Modified: 2019-07-29  

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