| Budget Amount *help |
¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
Fiscal Year 2015: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2014: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2013: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
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| Outline of Final Research Achievements |
The importance of public relations in corporate activities has been widely recognized by Japanese companies in recent years. This research tried to reveal detailed working of communication function of Japanese companies by focusing on HRM and staffing of PR department. We have constructed personnel change database covering 15 years.
The conclusions based on our data analysis can be summarized to following three points. PR managers in Japanese companies (1) are working under the life-long engagement with one company. They have deep understandings of corporate mission and vision, and have extensive and successful experience of effort toward realization of those mission and vision, (2) have working experience at various sections within a company. They have extensive human network within a company, that is, they have well-established informal communication channel, and (3) when moving out of PR: There exist senior managers with working experience of PR in various section of the company.
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