Study of the marketing in the consumption process of the customer after the exchange
| Project/Area Number |
25380565
|
|---|
| Research Category |
Grant-in-Aid for Scientific Research (C)
|
| Allocation Type | Multi-year Fund |
|---|
| Section | 一般 |
|---|
| Research Field |
Commerce
|
|---|
| Research Institution | Hiroshima University |
|---|
Principal Investigator |
|
|---|
| Project Period (FY) |
2013-04-01 – 2016-03-31
|
| Project Status |
Completed (Fiscal Year 2015)
|
| Budget Amount *help |
¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000)
Fiscal Year 2015: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2014: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2013: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
|
|---|
| Keywords | 価値共創 / サービスドミナントロジック / サービスロジック / 消費プロセスへの入り込み / マーケティング / S-Dロジック / Sロジック / 企業システム |
|---|
| Outline of Final Research Achievements |
This study focused on the consumption process of the customer after the exchange that a past marketing study did not put much interest and clarified the marketing of a company developed there from the viewpoint called the value co-creation. Specifically, I investigated a service industry, a retail trade, consumer goods manufacturing industry, producer goods manufacturing industry, and it was shown that the company performed a co-creation of the value for the customer through direct interaction with a customer. These facts have been overlooked so far and become the new knowledge for a future marketing study.
|
Report
(4 results)
Research Products
(18 results)
