| Budget Amount *help |
¥5,980,000 (Direct Cost: ¥4,600,000、Indirect Cost: ¥1,380,000)
Fiscal Year 2015: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2014: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2013: ¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000)
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| Outline of Final Research Achievements |
A survey for ten food products, including agricultural products with high production volume in Fukushima prefecture and water, is performed to understand the situation of the reputation damage after the Fukushima Daiichi nuclear disaster. Nearly 8700 people from all parts of Japan responded to the survey. Through the study, I found that consumers that lack knowledge in radiation and live far away from the plant that are not familiar with products produced near the Fukushima nuclear plant are more likely to avoid products produced near the plant. It is believable that such consumers are likely affected by false reputation about the safety of food products produced near the plant. On the other hand, I also found that some avoidance behavior toward food produced near the plant is not attributed to false reputation. Some consumers avoid food produced near the plant because they are aware of the danger of radiation contamination and believe that actual risk persists in such products.
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