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The Impact of Attachment and Regret on Customer Loyalty Model

Research Project

Project/Area Number 26350418
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Social systems engineering/Safety system
Research InstitutionTokyo Institute of Technology

Principal Investigator

Suzuki Sadami  東京工業大学, 工学院, 准教授 (50323811)

Project Period (FY) 2014-04-01 – 2018-03-31
Project Status Completed (Fiscal Year 2017)
Budget Amount *help
¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000)
Fiscal Year 2016: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2015: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Fiscal Year 2014: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Keywords顧客満足度 / 顧客ロイヤルティ / 愛着 / 後悔 / 顧客ニーズ / 顧客価値 / 口コミ / 経験価値 / ロイヤルティ / 多機能疲労 / 過剰品質 / 機能 / 性能
Outline of Final Research Achievements

In recent years, the importance of keeping current customer is increasing with markets getting saturated. Therefore, most of companies make efforts to increase customer satisfaction in order to cultivate customer’s loyalty and gain significant competitive advantage in the market. And many studies indicates that improving perceived quality leads to increase customer satisfaction. However, there are many companies which have difficulty competing in the market in spite of offering high-quality and high-functional products. It is called “Galapagos Syndrome” and caused by offering excessive quality of product more than customer needs. Therefore, this study focused on mismatching between the products satisfying customer needs and the actual products offered by company, and also focused on regret which is one of the emotions evoked in the negative purchase-related situation and investigated the effects of them on customer loyalty model.

Report

(5 results)
  • 2017 Annual Research Report   Final Research Report ( PDF )
  • 2016 Research-status Report
  • 2015 Research-status Report
  • 2014 Research-status Report
  • Research Products

    (9 results)

All 2015 2014

All Journal Article (6 results) (of which Int'l Joint Research: 2 results,  Peer Reviewed: 6 results,  Open Access: 3 results) Presentation (2 results) (of which Int'l Joint Research: 1 results) Book (1 results)

  • [Journal Article] Cell formation design with improved similarity coefficient method and decomposed mathematical model2015

    • Author(s)
      Lang WU and Sadami SUZUKI
    • Journal Title

      International Journal of Advanced Manufacturing Technology

      Volume: 79 Issue: 5-8 Pages: 1335-1352

    • DOI

      10.1007/s00170-015-6931-7

    • Related Report
      2015 Research-status Report
    • Peer Reviewed / Int'l Joint Research
  • [Journal Article] Effect of Business Model Complexity on Supply Chain Management: A Case Study of Apparel Value Networks2015

    • Author(s)
      Nayanapriya GUNAWARDHANA, Sadami SUZUKI and Takao ENKAWA
    • Journal Title

      Journal of Economics, Business and Management

      Volume: 3 Issue: 1 Pages: 67-75

    • DOI

      10.7763/joebm.2015.v3.157

    • Related Report
      2015 Research-status Report 2014 Research-status Report
    • Peer Reviewed / Int'l Joint Research
  • [Journal Article] ポータルサイトのアクセス解析事例 -集合知メカニズムを活性化する方策と有効性 -2014

    • Author(s)
      熊坂 治, 鈴木定省
    • Journal Title

      日本経営工学会論文誌

      Volume: 65 Pages: 219-226

    • NAID

      130004715019

    • Related Report
      2014 Research-status Report
    • Peer Reviewed
  • [Journal Article] Supply Chain Strategies, Orientations and Capabilities: A Value Network Perspective2014

    • Author(s)
      Nayanapriya GUNAWARDHANA, Sadami SUZUKI and Takao ENKAWA
    • Journal Title

      Journal of Japanese Operations Management and Strategy

      Volume: 5 Pages: 20-39

    • Related Report
      2014 Research-status Report
    • Peer Reviewed / Open Access
  • [Journal Article] The Impact of Ownership Status and Regional Differences on SCM Operational Performance in China2014

    • Author(s)
      Jingjing GONG and Sadami SUZUKI
    • Journal Title

      Innovation and Supply Chain Management

      Volume: 8 Pages: 15-24

    • NAID

      130005001849

    • Related Report
      2014 Research-status Report
    • Peer Reviewed / Open Access
  • [Journal Article] Improved Similarity Coefficient Method for Cell Formation with Considering Operation Sequences and Times2014

    • Author(s)
      Lang WU and Sadami SUZUKI
    • Journal Title

      Innovation and Supply Chain Management

      Volume: 8 Pages: 49-58

    • NAID

      130005001855

    • Related Report
      2014 Research-status Report
    • Peer Reviewed / Open Access
  • [Presentation] SCM Logistics Scorecard: A Simplified Benchmarking Tool for Supply Chain Operational Performance2015

    • Author(s)
      Sadami SUZUKI
    • Organizer
      2015 IEEE International Conference on Industrial Engineering and Engineering Management
    • Place of Presentation
      Singapore
    • Year and Date
      2015-12-06
    • Related Report
      2015 Research-status Report
    • Int'l Joint Research
  • [Presentation] Measuring Supply Chain Operational Performance and its Influential Factors2014

    • Author(s)
      Sadami SUZUKI
    • Organizer
      Production and Operations Management Society (POMS) International Conference 2014
    • Place of Presentation
      Singapore
    • Year and Date
      2014-07-21 – 2014-07-23
    • Related Report
      2014 Research-status Report
  • [Book] 戦略的SCM 新しい日本型グローバルサプライチェーンマネジメントに向けて2015

    • Author(s)
      圓川隆夫編著
    • Total Pages
      394
    • Publisher
      日科技連
    • Related Report
      2015 Research-status Report

URL: 

Published: 2014-04-04   Modified: 2019-03-29  

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