| Budget Amount *help |
¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000)
Fiscal Year 2016: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2015: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2014: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
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| Outline of Final Research Achievements |
We researched how tourists use the electronic word of mouth (e-WOM) in tourism. We focused on Japanese tourists in Taiwan and Taiwanese tourists in Japan.
The findings from the data analysis are very interesting. The pattern of information usage is depend on the type of tour they chose. And We also found the corelation between the usage of SNS and the satisfaction of the trip. The tourist who use the information from SNS on the spot is more satisfied with the trip than non-user. Whether they posted e-WOM on SNS didn't change the satisfaction, on the other hand, the response from other people to their e-WOM increase the satisfaction. Our research suggests that e-WOM is very powerful to attract tourist and to increase ther satisfaction of tourism.
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