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An empirical study on a typology of repeat visitors

Research Project

Project/Area Number 26360089
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Tourism Studies
Research InstitutionKyushu Sangyo University

Principal Investigator

Okata Yuko  九州産業大学, 商学部, 准教授 (30390313)

Project Period (FY) 2014-04-01 – 2017-03-31
Project Status Completed (Fiscal Year 2016)
Budget Amount *help
¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000)
Fiscal Year 2016: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2015: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Fiscal Year 2014: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Keywordsリピーター / 観光地 / マーケティング / 観光行動 / 旅行動機 / 旅行者行動 / 観光心理 / 観光マーケティング / 旅行者心理 / 観光地マーケティング
Outline of Final Research Achievements

This study reports on an empirical study of the psychological and behavioral characteristics of repeat visitors to a certain travel destination. Three motivational factors driving repeat visit behavior are identified: Emotion, Function, and Change and Compensation. Based on motivational differences, repeat visitors are typologized into four groups: Fan, Habit, Regret, and Low-involvement. Especially, Fan type repeat visitors shows unique travel characteristics. Implications of the study for destination marketing are also discussed.

Report

(4 results)
  • 2016 Annual Research Report   Final Research Report ( PDF )
  • 2015 Research-status Report
  • 2014 Research-status Report
  • Research Products

    (1 results)

All 2016

All Journal Article (1 results) (of which Peer Reviewed: 1 results,  Acknowledgement Compliant: 1 results)

  • [Journal Article] リピーターに対する観光地のマーケティング戦略-フランス・パリを事例に‐2016

    • Author(s)
      大方優子
    • Journal Title

      東北アジア観光研究

      Volume: 38 Pages: 277-292

    • Related Report
      2016 Annual Research Report
    • Peer Reviewed / Acknowledgement Compliant

URL: 

Published: 2014-04-04   Modified: 2018-03-22  

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