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The evaluation on corporate social responsibility by consumers

Research Project

Project/Area Number 26380294
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Economic policy
Research InstitutionNagoya University

Principal Investigator

Nakano Makiko  名古屋大学, 環境学研究科, 准教授 (00379504)

Co-Investigator(Kenkyū-buntansha) 柘植 隆宏  甲南大学, 経済学部, 教授 (70363778)
Project Period (FY) 2014-04-01 – 2018-03-31
Project Status Completed (Fiscal Year 2017)
Budget Amount *help
¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
Fiscal Year 2016: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2015: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Fiscal Year 2014: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Keywords企業の社会的責任 / ベストワーストスケーリング / 選択型実験 / コンジョイント分析 / 消費者行動
Outline of Final Research Achievements

The purpose of this study is to examine the evaluation on corporate social responsibility by consumers. The results of the best-worst scaling show that product safety is the most highly evaluated as a contribution to the society followed by the protection of the environment, health, and biodiversity in operations abroad in the same way as in domestic operations. In addition, we used the choice experiment to examine the purchasing behavior concerning three attributes such as price, the use of organic material, long working hours of employees. The results show that the use of organic material has positive influence on purchasing probability on average. On the other hand, the existence of employees who are engaged in working for long hours has negative influence on purchasing probability on average. However, the results show that there are differences in preference among individuals.

Report

(5 results)
  • 2017 Annual Research Report   Final Research Report ( PDF )
  • 2016 Research-status Report
  • 2015 Research-status Report
  • 2014 Research-status Report
  • Research Products

    (1 results)

All 2016

All Presentation (1 results)

  • [Presentation] Assessing Preferences for Corporate Social Responsibility Using the Best-Worst Scaling Approach2016

    • Author(s)
      柘植隆宏
    • Organizer
      The East Asian Association of Environmental and Resource Economics
    • Place of Presentation
      九州産業大学(福岡県福岡市)
    • Year and Date
      2016-08-08
    • Related Report
      2016 Research-status Report

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Published: 2014-04-04   Modified: 2019-03-29  

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