Creating Shared Value and Shared Value Strategy in Japan

• Project/Area Number: 26380453
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Management
• Research Institution: Saitama University
• Principal Investigator: Mizumura Norihiro 埼玉大学, 人文社会科学研究科, 准教授 (50375581)
• Project Period (FY): 2014-04-01 – 2018-03-31
• Project Status: Completed (Fiscal Year 2017)
• Budget Amount: ¥2,990,000 (Direct Cost: ¥2,300,000、Indirect Cost: ¥690,000); Fiscal Year 2016: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000); Fiscal Year 2015: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000); Fiscal Year 2014: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
• Keywords: CSR / 企業の社会的責任 / CSV / 共通価値創造の戦略 / ヒューマニタリアニズム / CSRの重要課題 / materiality assessment / KPI / 共通価値創造 / SV戦略 / 見える化 / ESG投資 / 企業価値 / 株主価値 / ネスレCSV / DWDG仮説 / ネスレ / 社会価値 / 株主重視の経営 / ビジネス倫理 / CSP / 社会的業績 / 事業戦略 / 事例研究 / 企業倫理 / 社会課題解決 / 総合商社 / 官民連携

Outline of Final Research Achievements

This research examines the theoretical validity and empirical utility of creating shared value (CSV) and shared value (SV) strategy in Japan.
The concept of CSV was originally proposed by Nestle in 2006 and theorized by Michael Porter and Mark Kramer in 2011. Since then it has become popular in US and spread to Japan immediately. This concept and strategic framework is to create major new opportunities for company’s profit and competitive advantage at the same time as it benefits society.
The conclusion of this research is that countries based on the Anglo-Saxon business model like the US are in favor of CSV or SV strategy based system setting as their optimal goal the maximization of shareholder value. On the other hand, countries like Japan based on the multi-stakeholder driven model have a stronger preference for philanthropic and humanitarian approach.

Research Products

• [Journal Article] Case Study: Non-Alcoholic Drinks (2018)
  • Author(s): 水村 典弘
  • Journal Title: Journal of Japan Society for Business Ethics Study Volume: 24 Issue: 0 Pages: 337-348
  • DOI: 10.20664/jabes.24.0_337
  • NAID: 130006693078
  • ISSN: 1343-6627, 2423-9925
  • Year and Date: 2018-04-11
  • Peer Reviewed / Open Access
• [Journal Article] ノンアルコール飲料の事例研究 (2017)
  • Author(s): 水村典弘
  • Journal Title: 日本経営倫理学会誌 Volume: ２４ Pages: 116-128
  • NAID: 130006693078
  • Peer Reviewed / Acknowledgement Compliant
• [Journal Article] 経営における正しい選択とビジネス倫理の視座 (2016)
  • Author(s): 水村典弘
  • Journal Title: 経営学史学会年報 Volume: 23 Pages: 20-31
  • Peer Reviewed / Acknowledgement Compliant
• [Journal Article] 共通価値創造（ＣＳＶ）の戦略－長期的な視野に立つＳＶ戦略の倫理的課題－ (2016)
  • Author(s): 水村典弘
  • Journal Title: 日本経営倫理学会誌 Volume: 23 Pages: 109-121
  • NAID: 110010048019
  • Peer Reviewed / Open Access / Acknowledgement Compliant
• [Journal Article] ビジネスとプロフェッショナリズム (2015)
  • Author(s): 水村典弘
  • Journal Title: 社会科学論集 Volume: 144 Pages: 19-29
  • Peer Reviewed / Open Access / Acknowledgement Compliant
• [Presentation] ＣＳＶ（共通価値創造の戦略）とＤＷＤＧ仮説 (2016)
  • Author(s): 水村典弘
  • Organizer: 日本経営学会
  • Place of Presentation: 専修大学（東京都千代田区）
  • Year and Date: 2016-09-02
• [Presentation] 開発途上国を視野に入れたＣＳＶの倫理性を問う (2015)
  • Author(s): 水村典弘
  • Organizer: 日本経営倫理学会第23回研究発表大会
  • Place of Presentation: 拓殖大学（東京都・文京区）
  • Year and Date: 2015-06-21
• [Presentation] 経営における正しい選択とは何か－ビジネス倫理の視点とヒューマニティー－ (2015)
  • Author(s): 水村典弘
  • Organizer: 経営学史学会第23回全国大会
  • Place of Presentation: 大阪商業大学（大阪府・東大阪市）
  • Year and Date: 2015-05-16
• [Book] 経営のルネサンス (2017)
  • Author(s): 出見世信之、鈴木秀一、細萱伸子、水村典弘
  • Total Pages: 268
  • Publisher: 文眞堂
  • ISBN: 9784830949388