| Budget Amount *help |
¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000)
Fiscal Year 2016: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2015: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
Fiscal Year 2014: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
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| Outline of Final Research Achievements |
Utilizing information technology (IT), companies can collect data about the consumption process of users. Based on such data, companies can design activities before and after providing product and/ or service to users and attain user satisfaction as a whole. This research tried to clarify how the innovation leveraging IT (IT-based innovation) affect the corporate behavior. As a result of the empirical research, we affirmed the result of the existing studies. In addition, we obtained new hypotheses about the corporate behavior and the IT-based innovation. Under the IT-based environment, companies aim to attain “moderate” differentiation and they adopt “flexible” business model. Such corporate activities result in the demand creation by the power of platform. To test these hypotheses, we need further empirical research.
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