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Explication of organizational capability to utilize behavior information to enable trust formation with customers

Research Project

Project/Area Number 26380550
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Management
Research InstitutionKansai University

Principal Investigator

Koga Hiroshi  関西大学, 総合情報学部, 教授 (20258312)

Co-Investigator(Kenkyū-buntansha) 柳原 佐智子  富山大学, 経済学部, 准教授 (40262505)
Project Period (FY) 2014-04-01 – 2017-03-31
Project Status Completed (Fiscal Year 2016)
Budget Amount *help
¥4,680,000 (Direct Cost: ¥3,600,000、Indirect Cost: ¥1,080,000)
Fiscal Year 2016: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2015: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2014: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Keywords顧客情報 / 組織能力 / 社会物質性 / 購買履歴データ / プライバシー / 個人情報 / 忘れられる権利 / 顧客コミュニティ / 顧客関係管理 / 購買履歴
Outline of Final Research Achievements

Behind marketing strategies trying to find new business opportunities by analyzing customers' purchasing history data accumulated through day-to-day transactions, the logic of building long-term customer relationships based on customer loyalty is obscuring and obscured. There, the creation of "added value", a trust relationship built up over time in repeated transactions, is the main driving force.
By the way, as a negative aspect of utilization of purchase history data, the problem of "infringement of personal information and privacy" has been pointed out. In this research, we believe that the relationship of trust built with customers may alleviate the "privacy problem" and the theoretical consideration about the significance of the values that are the background of the utilization of purchasing history data was made.

Report

(4 results)
  • 2016 Annual Research Report   Final Research Report ( PDF )
  • 2015 Research-status Report
  • 2014 Research-status Report

Research Products

(47 results)

All 2017 2016 2015 2014

All Journal Article (17 results) (of which Acknowledgement Compliant: 12 results,  Peer Reviewed: 6 results,  Open Access: 4 results) Presentation (30 results) (of which Int'l Joint Research: 9 results)

  • [Journal Article] 人間を中心とする情報システムにおける社会物質性の視座2017

    • Author(s)
      古賀広志
    • Journal Title

      情報システム学会誌

      Volume: 12巻2号 Pages: 47-58

    • NAID

      130006253002

    • Related Report
      2016 Annual Research Report
    • Acknowledgement Compliant
  • [Journal Article] IT 経営力の論理2016

    • Author(s)
      古賀広志
    • Journal Title

      商學論纂

      Volume: 57 巻 5・6 号 Pages: 85-110

    • Related Report
      2016 Annual Research Report
    • Acknowledgement Compliant
  • [Journal Article] 地域デザイン時代におけるテレワークの課題2016

    • Author(s)
      古賀広志
    • Journal Title

      日本テレワーク学会誌

      Volume: 14巻2号 Pages: 8-16

    • Related Report
      2016 Annual Research Report
    • Acknowledgement Compliant
  • [Journal Article] IT経営力形成の論理2016

    • Author(s)
      古賀広志
    • Journal Title

      商学論纂 (中央大学)

      Volume: 57 (5,6) Pages: 85-110

    • Related Report
      2015 Research-status Report
  • [Journal Article] 地域デザイン研究の定義とその理論的フレームの骨子2016

    • Author(s)
      原田保、古賀広志
    • Journal Title

      地域デザイン

      Volume: 7 Pages: 9-29

    • Related Report
      2015 Research-status Report
  • [Journal Article] The Trap of Quantification of Advertising Effectiveness: A Preliminary Study of the Ethical Challenges of Native Advertising2015

    • Author(s)
      Hiroshi Koga
    • Journal Title

      Multidisciplinary Social Networks Research

      Volume: 540 Pages: 523-533

    • DOI

      10.1007/978-3-662-48319-0_43

    • Related Report
      2015 Research-status Report
    • Peer Reviewed / Acknowledgement Compliant
  • [Journal Article] Generation Process of Gaze by the Surveillance Camera2015

    • Author(s)
      Hiroshi Koga
    • Journal Title

      ACM SIGCAS Computers and Society

      Volume: 45 (3) Pages: 6-10

    • DOI

      10.1145/2874239.2874240

    • Related Report
      2015 Research-status Report
    • Peer Reviewed / Open Access / Acknowledgement Compliant
  • [Journal Article] The significance of ICT in the Generation of Code of Conduct: from the Perspective of Polarization of ICT and Organizational Citizenship Behavior2015

    • Author(s)
      Sachiko YANAGIHARA, Hiroshi KOGA
    • Journal Title

      ACM SIGCAS Computers and Society

      Volume: 45-3 Pages: 33-37

    • DOI

      10.1145/2874239.2874244

    • Related Report
      2015 Research-status Report
    • Peer Reviewed / Open Access / Acknowledgement Compliant
  • [Journal Article] On the Paradox of Identification of Point of Sales Data in Shopper Marketing2015

    • Author(s)
      Hiroshi Koga
    • Journal Title

      Journal of Economics, Business and Management

      Volume: 3 (6) Pages: 648-652

    • DOI

      10.7763/joebm.2015.v3.259

    • Related Report
      2015 Research-status Report 2014 Research-status Report
    • Peer Reviewed / Open Access
  • [Journal Article] テレワーク研究の新地平としての組織市民行動2015

    • Author(s)
      古賀広志;下﨑千代子
    • Journal Title

      テレワーク学会誌

      Volume: 13(1) Pages: 5-8

    • Related Report
      2015 Research-status Report
    • Acknowledgement Compliant
  • [Journal Article] 再訪:関西におけるテレワークの方向感2015

    • Author(s)
      古賀広志
    • Journal Title

      テレワーク学会誌

      Volume: 13(1) Pages: 31-38

    • Related Report
      2015 Research-status Report
    • Acknowledgement Compliant
  • [Journal Article] 東日本大震災における被災当事者による事業創造2015

    • Author(s)
      古賀広志
    • Journal Title

      地域デザイン学会誌

      Volume: 5 Pages: 53-72

    • Related Report
      2014 Research-status Report
    • Peer Reviewed / Acknowledgement Compliant
  • [Journal Article] テレワーク研究の新地平としての組織市民行動2015

    • Author(s)
      古賀広志, 下﨑千代子
    • Journal Title

      日本テレワーク学会誌

      Volume: 13 (1) Pages: 5-8

    • Related Report
      2014 Research-status Report
    • Acknowledgement Compliant
  • [Journal Article] 再訪:関西におけるテレワークの方向感2015

    • Author(s)
      古賀広志
    • Journal Title

      日本テレワーク学会誌

      Volume: 13 (1) Pages: 31-38

    • Related Report
      2014 Research-status Report
    • Acknowledgement Compliant
  • [Journal Article] 実証主義の科学的有用性 : 介入を目指す新たな科学思想としてのアクション・サイエンス2014

    • Author(s)
      福本俊樹, 松嶋登, 古賀広志
    • Journal Title

      日本情報経営学会誌

      Volume: 34 (4) Pages: 59-70

    • Related Report
      2014 Research-status Report
  • [Journal Article] リガーレリバンス論争の系譜 : 予備的考察2014

    • Author(s)
      古賀広志
    • Journal Title

      日本情報経営学会誌

      Volume: 34(4) Pages: 31-46

    • Related Report
      2014 Research-status Report
    • Open Access
  • [Journal Article] Case Study of Practice of Tea Ceremony(Sado) through Distance Education on the Ethics of ICT2014

    • Author(s)
      Sachiko YANAGIHARA, Hiroshi KOGA
    • Journal Title

      ICT and Society :11th IFIP TC 9 International Conference on Human Choice and Computers, HCC11 2014, Turku, Finland, July 30 -August 1, 2014. Proceedings

      Volume: 431 Pages: 136-145

    • DOI

      10.1007/978-3-662-44208-1_12

    • Related Report
      2014 Research-status Report
    • Peer Reviewed / Acknowledgement Compliant
  • [Presentation] On the Privacy issues in the Frequent Flyer Program of the Low-Cost Carrier2016

    • Author(s)
      Hiroshi Koga and Akira Ide
    • Organizer
      The Asian Privacy Scholars Network 5th International Conference
    • Place of Presentation
      ニュージーランド(The University of Auckland)
    • Year and Date
      2016-12-13
    • Related Report
      2016 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Taxonomy of privacy issues on the omni-channel marketing strategy2016

    • Author(s)
      Hiroshi Koga
    • Organizer
      The Asian Privacy Scholars Network 5th International Conference
    • Place of Presentation
      ニュージーランド(The University of Auckland)
    • Year and Date
      2016-12-13
    • Related Report
      2016 Annual Research Report
    • Int'l Joint Research
  • [Presentation] 人間を中心とする情報システムにおける社会物 質性の視座2016

    • Author(s)
      古賀広志
    • Organizer
      情報システム学会第12回全国大会
    • Place of Presentation
      富山県(富山国際会議場大手町フォーラム)
    • Year and Date
      2016-11-12
    • Related Report
      2016 Annual Research Report
  • [Presentation] A Study of Communication Media Choice Problem on the Buzz Marketing,2016

    • Author(s)
      Hiroshi Koga and Sachiko Yanagihara
    • Organizer
      Asia Pacific Conference on Information Management
    • Place of Presentation
      ベトナム社会主義共和国(ハノイ:Sheraton Hanoi Hotel )
    • Year and Date
      2016-10-21
    • Related Report
      2016 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Overcoming the privacy of paradox in the purchase history data utilization2016

    • Author(s)
      Hiroshi Koga
    • Organizer
      Multidisciplinary International Social Network Conference
    • Place of Presentation
      アメリカ合衆国(ニュージャージー州:Kean University)
    • Year and Date
      2016-08-16
    • Related Report
      2016 Annual Research Report
    • Int'l Joint Research
  • [Presentation] LCC とマイレージ戦略2016

    • Author(s)
      井出明、古賀広志
    • Organizer
      日本情報経営学会第 72 回全国大会
    • Place of Presentation
      神奈川県(東海大学:湘南キャンパス)
    • Year and Date
      2016-05-22
    • Related Report
      2016 Annual Research Report
  • [Presentation] 監視カメラの社会的構築過程2015

    • Author(s)
      古賀広志
    • Organizer
      経営情報学会
    • Place of Presentation
      沖縄コンベンションセンター
    • Year and Date
      2015-11-28
    • Related Report
      2015 Research-status Report
  • [Presentation] 再訪:テレワークの神話2015

    • Author(s)
      柳原佐智子、古賀広志
    • Organizer
      経営情報学会
    • Place of Presentation
      沖縄コンベンションセンター
    • Year and Date
      2015-11-28
    • Related Report
      2015 Research-status Report
  • [Presentation] 再訪:情報経営研究における組織市民行動2015

    • Author(s)
      古賀広志
    • Organizer
      日本情報経営学会
    • Place of Presentation
      尾道大学
    • Year and Date
      2015-11-14
    • Related Report
      2015 Research-status Report
  • [Presentation] オンラインコミュニティにおける組織市民行動が誘発する論理2015

    • Author(s)
      古賀広志、柳原佐智子
    • Organizer
      日本情報経営学会
    • Place of Presentation
      尾道大学
    • Year and Date
      2015-11-14
    • Related Report
      2015 Research-status Report
  • [Presentation] 遠隔学習としての茶道稽古2015

    • Author(s)
      柳原佐智子、古賀広志
    • Organizer
      日本情報経営学会
    • Place of Presentation
      尾道大学
    • Year and Date
      2015-11-14
    • Related Report
      2015 Research-status Report
  • [Presentation] Generation Process of Gaze by the Surveillance Camera2015

    • Author(s)
      Hiroshi Koga
    • Organizer
      ETHICOMP 2015
    • Place of Presentation
      Leicester, England, De Montfort University
    • Year and Date
      2015-09-07
    • Related Report
      2015 Research-status Report
    • Int'l Joint Research
  • [Presentation] The significance of ICT in the generation of code of conduct: from the perspective of polarization of ICT and organizational citizenship behavior2015

    • Author(s)
      Sachiko Yanagihara, Hiroshi Koga
    • Organizer
      ETHICOMP 2015
    • Place of Presentation
      Leicester, England, De Montfort University
    • Year and Date
      2015-09-07
    • Related Report
      2015 Research-status Report
    • Int'l Joint Research
  • [Presentation] The Trap of Quantification of Advertising Effectiveness: A Preliminary Study of the Ethical Challenges of Native Advertising2015

    • Author(s)
      Hiroshi Koga
    • Organizer
      MISNC 2015
    • Place of Presentation
      愛媛県松山市(Matuyama, Yamatoya Honten)
    • Year and Date
      2015-09-01
    • Related Report
      2015 Research-status Report
    • Int'l Joint Research
  • [Presentation] Social Materiality In Artifact Design: Case Of Distance Education System Of The Tea Ceremony2015

    • Author(s)
      Sachiko Yanagihara, Hiroshi Koga
    • Organizer
      The International Journal of Arts & Sciences’ (IJAS) International Conference for Business and Economics
    • Place of Presentation
      Barcelona, Spain, Universitat Autonoma de Barcelon
    • Year and Date
      2015-06-23
    • Related Report
      2015 Research-status Report
    • Int'l Joint Research
  • [Presentation] Would The Change of Consumer Behavior Caused by Social Media Change The Concept of Personal Information?2015

    • Author(s)
      Hiroshi Koga
    • Organizer
      The International Journal of Arts & Sciences’ International Conference for Business and Economics
    • Place of Presentation
      Florence, Italy, iazza della Calza
    • Year and Date
      2015-06-16
    • Related Report
      2015 Research-status Report
    • Int'l Joint Research
  • [Presentation] Notes on the Logic of New Business Creation by Local Ownership : Case of Social Business in the Affected Areas of the Great East Japan Earthquake2015

    • Author(s)
      Hiroshi Koga
    • Organizer
      Annual Multidisciplinary Conference in Mediterranean Malta
    • Place of Presentation
      Grand Hotel Excelsior, Malta
    • Year and Date
      2015-03-02
    • Related Report
      2014 Research-status Report
  • [Presentation] The Case of Word - of - Mouth Marketing in the Foot Care Industry in Japan2014

    • Author(s)
      Hiroshi KOGA
    • Organizer
      8 th Annual International Conference on Global Studies: Business, Economic, Social and Cultural Aspects
    • Place of Presentation
      Athens, Greece
    • Year and Date
      2014-12-18
    • Related Report
      2014 Research-status Report
  • [Presentation] 新しい働き方とLTO2014

    • Author(s)
      辺見佳奈子, 下﨑千代子, 古賀広志
    • Organizer
      日本情報経営学会 (第69回全国大会予稿集 59-62頁)
    • Place of Presentation
      ホテル日航八重山(沖縄県)
    • Year and Date
      2014-11-09
    • Related Report
      2014 Research-status Report
  • [Presentation] メイドイン石巻の物語マーケティング2014

    • Author(s)
      古賀広志
    • Organizer
      地域デザイン学会 (第3回全国大会予稿集 29-32頁)
    • Place of Presentation
      日本大学経済学部
    • Year and Date
      2014-09-05
    • Related Report
      2014 Research-status Report
  • [Presentation] Case Study of Practice of the Tea Ceremony (Sado) through Distance Education On the Ethics of ICT2014

    • Author(s)
      Sachiko Yanagihara, Hiroshi Koga
    • Organizer
      Human Choice and Computers (The International Federation of Information Processing’s Technical Committee 9)
    • Place of Presentation
      University of Turku, Finland
    • Year and Date
      2014-07-31
    • Related Report
      2014 Research-status Report
  • [Presentation] Social materiality of surveillance camera: Case study of Kamagasaki Area of Japan2014

    • Author(s)
      Hiroshi Koga
    • Organizer
      Asian Privacy Scholars Network 4th International Conference
    • Place of Presentation
      明治大学
    • Year and Date
      2014-07-10
    • Related Report
      2014 Research-status Report
  • [Presentation] Exploratory study on web communities and privacy: The case of Word-of-Mouth Marketing in the foot care industry in Japan2014

    • Author(s)
      Sachiko Yanagihara, Hiroshi Koga
    • Organizer
      Asian Privacy Scholars Network 4th International Conference
    • Place of Presentation
      明治大学
    • Year and Date
      2014-07-10
    • Related Report
      2014 Research-status Report
  • [Presentation] テレワーク研究再訪 : 組織市民行動と社会的物質性の視点から2014

    • Author(s)
      古賀広志・柳原佐智子
    • Organizer
      テレワーク学会 (第16回研究発表大会予稿集 113-118頁)
    • Place of Presentation
      明治大学
    • Year and Date
      2014-07-05
    • Related Report
      2014 Research-status Report
  • [Presentation] テレワークの社会的・組織的課題 : 序説2014

    • Author(s)
      古賀広志
    • Organizer
      テレワーク学会 (第16回研究発表大会予稿集 95-100頁)
    • Place of Presentation
      明治大学
    • Year and Date
      2014-07-05
    • Related Report
      2014 Research-status Report
  • [Presentation] Does Information Technology Change the Conduct Code of the Organization? : The Elucidation of the Revelation Process of the Conduct Code by an Actor Network Theory2014

    • Author(s)
      Hiroshi Koga
    • Organizer
      ETHICOMP 2014 (USBメモリ形式のProceedingsにPaper59として掲載 全8頁)
    • Place of Presentation
      Paris Pierre-and-Marie-Curie University
    • Year and Date
      2014-06-26
    • Related Report
      2014 Research-status Report
  • [Presentation] 表計算ソフトをめぐる暗黙知の功罪:帳票文化と情報品質2014

    • Author(s)
      古賀広志
    • Organizer
      日本経営システム学会 (第52回日本経営システム学会全国研究発表大会講演論文集 138-141頁)
    • Place of Presentation
      法政大学
    • Year and Date
      2014-06-15
    • Related Report
      2014 Research-status Report
  • [Presentation] オムニチャネル戦略におけるオウンドメディアの意義2014

    • Author(s)
      古賀広志,柳原佐智子
    • Organizer
      経営情報学会 (2014年春季全国大会研究発表大会予稿集 193-196頁)
    • Place of Presentation
      青山学院大学
    • Year and Date
      2014-06-01
    • Related Report
      2014 Research-status Report
  • [Presentation] 監視システムの社会的物質性を考える:大阪釜ヶ崎地区の事例2014

    • Author(s)
      古賀広志
    • Organizer
      日本情報経営学会 (第68回全国研究発表大会 29-32頁)
    • Place of Presentation
      大正大学
    • Year and Date
      2014-05-24
    • Related Report
      2014 Research-status Report
  • [Presentation] 社会的物質性から再照射されるテレワークの可能性2014

    • Author(s)
      宮辻渉, 柳原佐智子, 古賀広志,下﨑千代子
    • Organizer
      日本情報経営学会 (第68回全国研究発表大会予稿集 25-28頁)
    • Place of Presentation
      大正大学
    • Year and Date
      2014-05-24
    • Related Report
      2014 Research-status Report

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Published: 2014-04-04   Modified: 2018-03-22  

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