Experimental Research on Vertical Relationship and Framing in Marketing Channels
Project/Area Number |
26380574
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Research Category |
Grant-in-Aid for Scientific Research (C)
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Allocation Type | Multi-year Fund |
Section | 一般 |
Research Field |
Commerce
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Research Institution | Chuo University |
Principal Investigator |
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Project Period (FY) |
2014-04-01 – 2017-03-31
|
Project Status |
Completed (Fiscal Year 2016)
|
Budget Amount *help |
¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000)
Fiscal Year 2016: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2015: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2014: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
|
Keywords | 取引費用 / 流通チャネル / 制御焦点 / マーケティングチャネル / フレーミング / ガバナンス / 実験アプローチ / 垂直的取引関係 |
Outline of Final Research Achievements |
Large retailers use strategic alliances with suppliers in order to obtain customized distribution services from the suppliers. Forming strategic alliances with large retailers requires suppliers to make relationship-specific investments in the retailers. Transaction cost analysis suggests that the investments create a potential of hold up and discourage suppliers from forming the alliance. This study considers that regulatory focus of suppliers is a determinant of forming strategic alliance. It hypothesizes that promotion-focused suppliers are likely to accept an uncertain alliance with larger retailers even if it requires them to make relationship-specific investments. On the other hand, it is suggested that prevention-focused suppliers are unlikely to accept the same offer under the same conditions.
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Report
(4 results)
Research Products
(18 results)
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[Presentation] Effects of New Product Pre-release on Consumers' Intention to Purchase2017
Author(s)
Fujimura, Marie, Takumi Iiyama, YuXiang Liang, Takuya Numazaki, Katsuto Yamaguchi, Sho Yoshida, Tomohiro Yoshimura, & Tomokazu Kubo
Organizer
4th International Workshop Transformation of Human Behavior under the Influence of Infosocionomics Society
Place of Presentation
University of Hawaii at Manoa
Year and Date
2017-02-27 – 2017-02-27
Related Report
Int'l Joint Research
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[Presentation] チャネル交渉と制御焦点2016
Author(s)
久保知一
Organizer
国際戦略経営研究学会 戦略経営・理論・実践研究会
Place of Presentation
中央大学
Year and Date
2016-04-18 – 2016-04-18
Related Report
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